Side-by-side comparison · 24 data points
| Microsoft Clarity | Avantify Facebook Pixel & CAPI | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated | — | — |
| Metric | Microsoft Clarity | Avantify Facebook Pixel & CAPI |
|---|---|---|
| Rating | 3.4 ★ | ★ 4.9 ★ |
| Total reviews | 15 | ★ 66 |
| Free plan | ★ Yes | — |
| Pricing | Free | Paid |
| Pricing tiers | — | 4 tiers |
| Listed features | 4 | 4 |
| Languages | 1 supported | 1 supported |
Based on the data on this page, Avantify Facebook Pixel & CAPI is the stronger choice for most Wix App Market site owners — 4.9★ vs Microsoft Clarity's 3.4★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
On pricing, Microsoft Clarity offers a free tier (Free) while Avantify Facebook Pixel & CAPI starts at Paid. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.
Recommended by size: small/early-stage site owners who need fast install and low risk should default to Avantify Facebook Pixel & CAPI; mid-market and enterprise site owners with specific feature requirements should evaluate both — Microsoft Clarity's 15-review base may include the workflow context that matches your specific use case better than Avantify Facebook Pixel & CAPI's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Wix App Market listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Microsoft Clarity audit • Avantify Facebook Pixel & CAPI audit
| Keyword | Microsoft Clarity | Avantify Facebook Pixel & CAPI |
|---|---|---|
| insights | #1 | #48 |
| analytics | #9 | #48 |
Microsoft Clarity is the cheaper option — it offers a free plan (Free). Avantify Facebook Pixel & CAPI starts at Paid. Both publish their pricing on the Wix App Market; AppRanks mirrors what's listed on each refresh cycle.
Avantify Facebook Pixel & CAPI has the higher average rating (4.9★ from 66 reviews) compared to Microsoft Clarity (3.4★ from 15 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Avantify Facebook Pixel & CAPI holds the higher average rating (4.9★ vs 3.4★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Wix App Market. Avantify Facebook Pixel & CAPI has the deeper published review base (66 vs 15), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Microsoft Clarity typically suits early-stage and growth-mode teams based on its published review base (15 reviews). Avantify Facebook Pixel & CAPI typically suits early-stage and growth-mode teams based on its published review base (66 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Microsoft Clarity and Avantify Facebook Pixel & CAPI both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Microsoft Clarity" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
