Wix vs Mailchimp

Based on the data on this page, Mailchimp is the stronger choice for most Wix App Market site owners — 4.7★ vs Wix Email Marketing's 1.5★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

On pricing, Mailchimp offers a free tier (Free plan available) while Wix Email Marketing starts at Paid. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.

Mailchimp has the larger user base (253 reviews vs 14), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Wix Email Marketing's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage site owners who need fast install and low risk should default to Mailchimp; mid-market and enterprise site owners with specific feature requirements should evaluate both — Wix Email Marketing's 14-review base may include the workflow context that matches your specific use case better than Mailchimp's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Wix App Market listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is Mailchimp or Wix Email Marketing cheaper?

Mailchimp is the cheaper option — it offers a free plan (Free plan available). Wix Email Marketing starts at Paid. Both publish their pricing on the Wix App Market; AppRanks mirrors what's listed on each refresh cycle.

Which has better reviews, Mailchimp or Wix Email Marketing?

Mailchimp has the higher average rating (4.7★ from 253 reviews) compared to Wix Email Marketing (1.5★ from 14 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Mailchimp or Wix Email Marketing?

Mailchimp holds the higher average rating (4.7★ vs 1.5★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Mailchimp or Wix Email Marketing?

Both apps are one-click installs from the Wix App Market. Mailchimp has the deeper published review base (253 vs 14), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Wix App Market site owners?

Mailchimp typically suits early-stage and growth-mode teams based on its published review base (253 reviews). Wix Email Marketing typically suits early-stage and growth-mode teams based on its published review base (14 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between Mailchimp and Wix Email Marketing?

Migration support varies by app and category. Mailchimp and Wix Email Marketing both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Wix Email Marketing" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.