Klaviyo vs Mailchimp

Klaviyo is the intelligent revenue platform purpose-built for commerce. Powered by your store data, Klaviyo unifies customer behaviors—orders, catalog updates, cart activity, and form signups—into a single real-time profile. Over 205,000 growing brands use Klaviyo to power 1:1 personalization at scale. Build high-converting email, SMS, RCS, WhatsApp, and automated flows that boost repeat sales.

Keep your audience engaged and boost your customer lifetime value with Mailchimp’s personalized marketing and SMS features (available to US customers only on paid plans). Connect your website and leverage your existing customer or subscriber data with Mailchimp’s powerful CRM. Send product recommendations, personalized automations, and SMS messaging to nurture existing relationships and reach even more customers at scale. Analyze your site’s performance to optimize your marketing strategy with Mailchimp’s custom reports and actionable insights to help you track sales and campaign efficiency. Further engage your target audience with relevant messages using Mailchimp’s AI-powered content creation tools. Get personalized suggestions designed to improve copy, imagery, and layout in future emails using Intuit Assist. Get started today by connecting your site with Mailchimp to access the advanced tools you need to manage and grow your business.