EU Withdrawal Button vs B2B Verify Customers

The EU withdrawal button (German: Widerrufsbutton) comes from Directive (EU) 2023/2673, which added Article 11a to the EU Consumer Rights Directive. It has applied across the EU since 19 June 2026. If you sell to consumers in the EU through your site and your contracts carry a statutory right of withdrawal, shoppers must be able to withdraw as easily as they bought — no emailing you, no digging through your terms. What the law actually asks for A clearly labelled withdrawal function, easy to find, available throughout the entire withdrawal period — not just once at checkout A two-step flow: the shopper states their intention to withdraw, then confirms on a separate step An acknowledgement of receipt sent on a durable medium, typically email, confirming only that you received the request A note in your pre-contractual information telling shoppers the function exists and where to find it Why it's worth getting right Miss any of it and the 14-day cooling-off period can stretch to 12 months and 14 days per contract. Several member states add fines of up to 4% of annual turnover on top.

Verify Customers helps store owners who sell to businesses or offer wholesale pricing decide who can see their prices. Prices stay hidden from site visitors until the store owner approves their customer account. Guests and customers who are still waiting for approval see a short message in place of the price, with links to log in or register. Buttons and elements that lead to a purchase, such as Add to Cart, Buy Now, quantity and the cart icon, are hidden for them as well. New sign-ups appear in the app's customer list, where store owners can approve customers individually, approve existing members in bulk, or give access to a group of customers through a member badge. Access can be removed at any time. The app can send the store owner an email alert when a new customer signs up, and it can let customers know by email when their account has been approved. The text of both emails is edited directly in the app. The price message can be adjusted to match the look of the store, including its text, colors, border and font size, and it can be translated for each language of a multilingual site.