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| Metric | Instagram: Start Chat Button | |
|---|---|---|
| Rating | 4.8 ★ | ★ 5.0 ★ |
| Total reviews | 7 | ★ 594 |
| Free plan | ★ Yes | — |
| Pricing | Free plan available | Paid |
| Built for Shopify | — | — |
| Pricing tiers | ★ 3 tiers | 1 tier |
| Listed features | 4 | 4 |
| Languages | 49 supported | 6 supported |
Whatsapp edges out Instagram: Start Chat Button on rating (5.0★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. On pricing, Instagram: Start Chat Button offers a free tier (Free plan available) while Whatsapp starts at Paid. For early-stage stores or merchants validating fit, the free-tier path lets you run the app on real orders before committing budget. Whatsapp has the larger user base (594 reviews vs 7), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Instagram: Start Chat Button's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Whatsapp; mid-market and enterprise merchants with specific feature requirements should evaluate both — Instagram: Start Chat Button's 7-review base may include the workflow context that matches your specific use case better than Whatsapp's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Wix App Market listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Instagram: Start Chat Button audit • Whatsapp audit
| Listed | — | — |
|---|
| Last updated | — | — |
|---|
| Keyword | ||
|---|---|---|
| button | #17 | #2 |
| buttons | #17 | #2 |
| instantly | #15 | #4 |
| message | #9 | #24 |
| messages | #9 | #24 |
Instagram: Start Chat Button is the cheaper option — it offers a free plan (Free plan available). Whatsapp starts at Paid. Both publish their pricing on the Wix App Market marketplace; AppRanks mirrors what's listed on each refresh cycle.
Whatsapp has the higher average rating (5.0★ from 594 reviews) compared to Instagram: Start Chat Button (4.8★ from 7 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Instagram: Start Chat Button fits better if you prioritize broader integrations; Whatsapp is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Wix App Market marketplace. Whatsapp has more onboarding documentation maturity (594 reviews vs 7), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Instagram: Start Chat Button typically suits early-stage and growth-mode stores based on its review-base composition (7 reviews). Whatsapp aligns more with early-stage and growth-mode stores (594 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Instagram: Start Chat Button and Whatsapp both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Instagram: Start Chat Button" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
