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| Metric | Instagram: Start Chat Button | WhatsApp Chat Button |
|---|---|---|
| Rating | 4.8 ★ | ★ 5.0 ★ |
| Total reviews | 7 | ★ 16 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free |
| Built for Shopify | — | — |
| Pricing tiers | 3 tiers | — |
| Listed features | 4 | 4 |
| Languages | 49 supported | 16 supported |
WhatsApp Chat Button edges out Instagram: Start Chat Button on rating (5.0★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Instagram: Start Chat Button at Free plan available, WhatsApp Chat Button at Free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to WhatsApp Chat Button; mid-market and enterprise merchants with specific feature requirements should evaluate both — Instagram: Start Chat Button's 7-review base may include the workflow context that matches your specific use case better than WhatsApp Chat Button's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Wix App Market listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Instagram: Start Chat Button audit • WhatsApp Chat Button audit
| Listed | — | — |
|---|
| Last updated | — | — |
|---|
| Keyword | WhatsApp Chat Button | |
|---|---|---|
| chat buttons | #12 | #8 |
| chat button | #13 | #8 |
| contact | #12 | #9 |
| contacts | #12 | #9 |
| buttons | #17 | #9 |
Both Instagram: Start Chat Button and WhatsApp Chat Button offer paid plans only. Instagram: Start Chat Button starts at Free plan available; WhatsApp Chat Button starts at Free. Compare the per-tier features in the Pricing section above before committing.
WhatsApp Chat Button has the higher average rating (5.0★ from 16 reviews) compared to Instagram: Start Chat Button (4.8★ from 7 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Instagram: Start Chat Button fits better if you prioritize broader integrations; WhatsApp Chat Button is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Wix App Market marketplace. WhatsApp Chat Button has more onboarding documentation maturity (16 reviews vs 7), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Instagram: Start Chat Button typically suits early-stage and growth-mode stores based on its review-base composition (7 reviews). WhatsApp Chat Button aligns more with early-stage and growth-mode stores (16 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Instagram: Start Chat Button and WhatsApp Chat Button both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Instagram: Start Chat Button" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
