| Metric | Insert Custom Code | Wix Stores |
|---|---|---|
| Rating | 3.5 ★ | ★ 4.1 ★ |
| Total reviews | 15 | ★ 4.5k |
| Free plan | ★ Yes | — |
| Pricing | Free plan available | Paid |
| Pricing tiers | ★ 4 tiers | 1 tier |
| Listed features | 4 | 4 |
| Languages | 49 supported | 32 supported |
Based on the data on this page, Wix Stores is the stronger choice for most Wix App Market site owners — 4.1★ vs Insert Custom Code's 3.5★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
On pricing, Insert Custom Code offers a free tier (Free plan available) while Wix Stores starts at Paid. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.
Wix Stores has the larger user base (4,490 reviews vs 15), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Insert Custom Code's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage site owners who need fast install and low risk should default to Wix Stores; mid-market and enterprise site owners with specific feature requirements should evaluate both — Insert Custom Code's 15-review base may include the workflow context that matches your specific use case better than Wix Stores's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Wix App Market listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Insert Custom Code audit • Wix Stores audit
| Listed |
|---|
| — |
| — |
| Last updated | — | — |
|---|
| Keyword | Insert Custom Code | Wix Stores |
|---|---|---|
| customize | #1 | Not ranked |
| your store | Not ranked | #1 |
| store | Not ranked | #1 |
| stores | Not ranked | #1 |
| customize stunning | #5 | Not ranked |
No tracked changes.
Insert Custom Code is the cheaper option — it offers a free plan (Free plan available). Wix Stores starts at Paid. Both publish their pricing on the Wix App Market; AppRanks mirrors what's listed on each refresh cycle.
Wix Stores has the higher average rating (4.1★ from 4,490 reviews) compared to Insert Custom Code (3.5★ from 15 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Wix Stores holds the higher average rating (4.1★ vs 3.5★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Wix App Market. Wix Stores has the deeper published review base (4,490 vs 15), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Insert Custom Code typically suits early-stage and growth-mode teams based on its published review base (15 reviews). Wix Stores typically suits early-stage and growth-mode teams based on its published review base (4,490 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Insert Custom Code and Wix Stores both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Insert Custom Code" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.