Google Tag Manager GA4 vs Avantify Facebook Pixel & CAPI

Stop losing sales data to ad blockers. Automatically deploy a professional GA4, GTM, and Server-Side stack in minutes to capture all events and conversions. Collect all GA4 events & Capture EVERY conversion with fully automated Server-Side Tracking for both Google Analytics 4 and Google Ads Add all major tracking pixels such as Meta Pixel, TikTok, Bing, Clarity and the new OpenAI Pixel FEATURES - Automatic installation for Google Tag Manager - Automatically populates dataLayer object with all Enhanced Ecommerce events and all available event properties - Support for all Google Analytics 4 events from add_to_cart to purchase - Quick configuration of all required tags, triggers and variable with import-ready JSON configuration file. - Setup & activate all major tracking pixels such as Meta, Meta CAPI (server-side event tracking for Meta), TikTok, Bing, Clarity and others. - Built-in Google Ads Conversion Tracking - GDPR/Consent Mode V2 compliant - Get access to professional support from a team with over 20 years of experience in the area. - GTM works correctly in Preview mode firing all events - Scale faster with multi-pixel tracking for Meta, TikTok, Bing, and Clarity

Why is it necessary to install a pixel on your store? What happens if you run ads without a pixel? Without a pixel, crucial customer information will be missed, and the opportunity for effective retargeting ads with the highest ROAS may be lost. However, with Avantify, we can help you collect customer actions and information so that you can run retargeting ads to increase conversion rates. Avantify supports all channels such as Facebook, TikTok, Twitter, Snapchat, and Pinterest, with the ability to track five important events: Page View: Every page that your visitors land on will be fully tracked through the pixel. View Content: When a visitor views a product page. Add To Cart: When a visitor adds an item to the cart. Initiate Checkout: When a visitor proceeds to checkout. Purchase: When a visitor places an order. By implementing Avantify and tracking these events, you can gather valuable insights about your customers and optimize your retargeting efforts, ultimately increasing your conversion rates.