Google Analytics vs Google Tag Manager GA4

Google Analytics and Google Tag Manager GA4 are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.

Pricing entry tiers: Google Analytics at Free plan available, Google Tag Manager GA4 at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most site owners the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Wix App Market listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is Google Analytics or Google Tag Manager GA4 cheaper?

Both Google Analytics and Google Tag Manager GA4 offer paid plans only. Google Analytics starts at Free plan available; Google Tag Manager GA4 starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Google Analytics or Google Tag Manager GA4?

Google Analytics (5.0★, 6 reviews) and Google Tag Manager GA4 (5.0★, 1 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Should I choose Google Analytics or Google Tag Manager GA4?

AppRanks cannot separate these two on rating — both sit at 5.0★. Google Analytics does carry the larger published review base (6 vs 1). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Google Analytics or Google Tag Manager GA4?

Both apps are one-click installs from the Wix App Market. Google Analytics has the deeper published review base (6 vs 1), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Wix App Market site owners?

Google Analytics typically suits early-stage and growth-mode teams based on its published review base (6 reviews). Google Tag Manager GA4 typically suits early-stage and growth-mode teams based on its published review base (1 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between Google Analytics and Google Tag Manager GA4?

Migration support varies by app and category. Google Analytics and Google Tag Manager GA4 both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Google Tag Manager GA4" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.