Side-by-side comparison · 24 data points
| Forms & Payments | Google Tag Manager GA4 | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated | — | — |
| Metric | Forms & Payments | Google Tag Manager GA4 |
|---|---|---|
| Rating | 4.7 ★ | — |
| Total reviews | 5.7k | 0 |
| Free plan | ★ Yes | — |
| Pricing | Free plan available | Paid |
| Built for Shopify | — | — |
| Pricing tiers | ★ 4 tiers | 1 tier |
| Listed features | 4 | 4 |
| Review velocity (30d) | 7 new | — |
| Languages | 1 supported | 1 supported |
Based on the data on this page, Forms & Payments is the stronger choice for most Wix App Market merchants — 4.7★ vs Google Tag Manager GA4's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. On pricing, Forms & Payments offers a free tier (Free plan available) while Google Tag Manager GA4 starts at Paid. For early-stage stores or merchants validating fit, the free-tier path lets you run the app on real orders before committing budget. Forms & Payments has the larger user base (5,738 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Google Tag Manager GA4's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Forms & Payments; mid-market and enterprise merchants with specific feature requirements should evaluate both — Google Tag Manager GA4's 0-review base may include the workflow context that matches your specific use case better than Forms & Payments's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Wix App Market listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Forms & Payments audit • Google Tag Manager GA4 audit
| Keyword | Forms & Payments | Google Tag Manager GA4 |
|---|---|---|
| contact | #1 | Not ranked |
| checkout for payments | #1 | Not ranked |
| payments | #1 | Not ranked |
| canonical links tags | Not ranked | #8 |
| links tags | Not ranked | #8 |
No tracked changes.
| Signal | Forms & Payments | Google Tag Manager GA4 |
|---|---|---|
| Average rating | 4.7 ★ (5.7k) | 0.0 ★ (0) |
| Rating distribution | 582% 418% 30% 20% 10% | 5— 4— 3— 2— 1— |
| Reviews · last 7 days | +4 | — |
| Reviews · last 30 days | +7 | — |
| Reviews · last 90 days | +11 | — |
Forms & Payments is the cheaper option — it offers a free plan (Free plan available). Google Tag Manager GA4 starts at Paid. Both publish their pricing on the Wix App Market marketplace; AppRanks mirrors what's listed on each refresh cycle.
It depends on what you're optimizing for. Forms & Payments fits better if you prioritize rating consistency; Google Tag Manager GA4 is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Wix App Market marketplace. Forms & Payments has more onboarding documentation maturity (5,738 reviews vs 0), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Forms & Payments typically suits established stores with steady traffic based on its review-base composition (5,738 reviews). Google Tag Manager GA4 aligns more with early-stage and growth-mode stores (0 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Forms & Payments and Google Tag Manager GA4 both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Google Tag Manager GA4" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
Forms seem good for the most part, but I couldn't change the font and font size until support disabled some code, which seems strange. And the Google Sheets integration had some issues. After submitting a form, every other field in Google Sheets had a field label about "Opt-in to email marketing", which made the spread
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I wasn't getting my forms vial email after clients completed their form and payment and support was very helpful in resolving the issue, in a fast and timely manner. Mithsou and Arlyne Catungal were very helpful with my issues as well as offering suggestions to make things easier.
So far so good
I was in a pickle in how to add my form to another site - asked on chat for help, received the solution within minutes. Super Helpful. Thank you : )
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