Facebook vs TikTok Ads

Based on the data on this page, Facebook is the stronger choice for most Wix App Market site owners — 5.0★ vs TikTok Ads's 4.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

On pricing, TikTok Ads offers a free tier (Free) while Facebook starts at Paid. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.

Recommended by size: small/early-stage site owners who need fast install and low risk should default to Facebook; mid-market and enterprise site owners with specific feature requirements should evaluate both — TikTok Ads's 2-review base may include the workflow context that matches your specific use case better than Facebook's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Wix App Market listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is Facebook or TikTok Ads cheaper?

TikTok Ads is the cheaper option — it offers a free plan (Free). Facebook starts at Paid. Both publish their pricing on the Wix App Market; AppRanks mirrors what's listed on each refresh cycle.

Which has better reviews, Facebook or TikTok Ads?

Facebook has the higher average rating (5.0★ from 15 reviews) compared to TikTok Ads (4.0★ from 2 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Facebook or TikTok Ads?

Facebook holds the higher average rating (5.0★ vs 4.0★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Facebook or TikTok Ads?

Both apps are one-click installs from the Wix App Market. Facebook has the deeper published review base (15 vs 2), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Wix App Market site owners?

Facebook typically suits early-stage and growth-mode teams based on its published review base (15 reviews). TikTok Ads typically suits early-stage and growth-mode teams based on its published review base (2 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between Facebook and TikTok Ads?

Migration support varies by app and category. Facebook and TikTok Ads both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from TikTok Ads" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.