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1. Listing metadata
Field-level data| Substack | ||
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated | — | — |
| Substack | ||
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated | — | — |
| Metric | Substack | |
|---|---|---|
| Rating | ★ 5.0 ★ | 1.7 ★ |
| Total reviews | 12 | ★ 13 |
| Free plan | — | ★ Yes |
| Pricing | Paid | Free |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | — |
| Listed features | 4 | 4 |
| Languages | 1 supported | 1 supported |
Based on the data on this page, Facebook is the stronger choice for most Wix App Market merchants — 5.0★ vs Substack 's 1.7★ is a meaningful gap that usually reflects real product or support quality differences across the user base. On pricing, Substack offers a free tier (Free) while Facebook starts at Paid. The free option meaningfully reduces evaluation cost, particularly for stores at sub-1K monthly orders where the entry-paid tier can outpace the value delivered. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Facebook; mid-market and enterprise merchants with specific feature requirements should evaluate both — Substack 's 13-review base may include the workflow context that matches your specific use case better than Facebook's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Wix App Market listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Facebook audit • Substack audit
| Keyword | Substack | |
|---|---|---|
| grow | #24 | #32 |
No tracked changes.
Substack is the cheaper option — it offers a free plan (Free). Facebook starts at Paid. Both publish their pricing on the Wix App Market marketplace; AppRanks mirrors what's listed on each refresh cycle.
Facebook has the higher average rating (5.0★ from 12 reviews) compared to Substack (1.7★ from 13 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Facebook fits better if you prioritize rating consistency; Substack is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Wix App Market marketplace. Substack has more onboarding documentation maturity (13 reviews vs 12), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Facebook typically suits early-stage and growth-mode stores based on its review-base composition (12 reviews). Substack aligns more with early-stage and growth-mode stores (13 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Facebook and Substack both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Facebook" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.