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1. Listing metadata
Field-level data| Tagline | ||
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| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated | — | — |
| Tagline | ||
|---|---|---|
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated | — | — |
| Metric | ||
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | 12 | ★ 42 |
| Free plan | — | ★ Yes |
| Pricing | Paid | Free |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | — |
| Listed features | 4 | 4 |
| Languages | 1 supported | 1 supported |
Facebook and Instagram are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. On pricing, Instagram offers a free tier (Free) while Facebook starts at Paid. The free option meaningfully reduces evaluation cost, particularly for stores at sub-1K monthly orders where the entry-paid tier can outpace the value delivered. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Wix App Market listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Facebook audit • Instagram audit
| Keyword | ||
|---|---|---|
| mobile | #46 | #35 |
No tracked changes.
Instagram is the cheaper option — it offers a free plan (Free). Facebook starts at Paid. Both publish their pricing on the Wix App Market marketplace; AppRanks mirrors what's listed on each refresh cycle.
Facebook (5.0★, 12 reviews) and Instagram (5.0★, 42 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. Facebook fits better if you prioritize broader integrations; Instagram is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Wix App Market marketplace. Instagram has more onboarding documentation maturity (42 reviews vs 12), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Facebook typically suits early-stage and growth-mode stores based on its review-base composition (12 reviews). Instagram aligns more with early-stage and growth-mode stores (42 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Facebook and Instagram both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Facebook" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.