Loading content…
Email Marketing vs Klaviyo
Side-by-side comparison · 24 data points
1. Listing metadata
Field-level data| Email Marketing | Klaviyo | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated |
Side-by-side comparison · 24 data points
| Email Marketing | Klaviyo | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated |
| Metric | Email Marketing | Klaviyo |
|---|---|---|
| Rating | ★ 4.0 ★ | 3.5 ★ |
| Total reviews | ★ 13 | 12 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | ★ 4 tiers | 2 tiers |
| Listed features | 4 | 4 |
| Languages | 1 supported | 10 supported |
Based on the data on this page, Email Marketing is the stronger choice for most Wix App Market merchants — 4.0★ vs Klaviyo's 3.5★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Email Marketing at Free plan available, Klaviyo at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Email Marketing; mid-market and enterprise merchants with specific feature requirements should evaluate both — Klaviyo's 12-review base may include the workflow context that matches your specific use case better than Email Marketing's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Wix App Market listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Email Marketing audit • Klaviyo audit
| — |
| Keyword | Email Marketing | Klaviyo |
|---|---|---|
| emails | #19 | #211 |
| #19 | #211 | |
| email leads | #9 | #35 |
| email sms | #12 | #35 |
| grow your email | #9 | #47 |
Both Email Marketing and Klaviyo offer paid plans only. Email Marketing starts at Free plan available; Klaviyo starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Email Marketing has the higher average rating (4.0★ from 13 reviews) compared to Klaviyo (3.5★ from 12 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Email Marketing fits better if you prioritize rating consistency; Klaviyo is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Wix App Market marketplace. Email Marketing has more onboarding documentation maturity (13 reviews vs 12), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Email Marketing typically suits early-stage and growth-mode stores based on its review-base composition (13 reviews). Klaviyo aligns more with early-stage and growth-mode stores (12 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Email Marketing and Klaviyo both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Klaviyo" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.