Code Embed vs Avantify Facebook Pixel & CAPI

Customize your site beyond built-in tools. Add custom code, tracking pixels, embeds, and lightweight widgets from one clean dashboard — without juggling separate apps. Add popular tools: - GA4, Google Tag Manager, Meta Pixel, TikTok Pixel, Pinterest Tag, and LinkedIn Insight Tag - Google Search Console, Bing Webmaster Tools, Meta, and Pinterest verification - Microsoft Clarity, Hotjar, heatmaps, chat tools, custom fonts, CSS styling, and layout tweaks Choose how you work: - Paste HTML, CSS, and JavaScript in a dedicated code editor with highlighting, themes, and helpful auto-wrap suggestions - Start faster with guided setup templates for analytics, marketing, verification, and widgets - Create no-code widgets like popups, floating contact buttons, and announcement bars Control every snippet: - Load code across your entire site or selected pages - Target desktop or mobile visitors - Set schedules and once-per-visit loading One app for custom code, pixels, embeds, site tools, and widgets — simple enough to start fast, flexible enough when you need control.

Why is it necessary to install a pixel on your store? What happens if you run ads without a pixel? Without a pixel, crucial customer information will be missed, and the opportunity for effective retargeting ads with the highest ROAS may be lost. However, with Avantify, we can help you collect customer actions and information so that you can run retargeting ads to increase conversion rates. Avantify supports all channels such as Facebook, TikTok, Twitter, Snapchat, and Pinterest, with the ability to track five important events: Page View: Every page that your visitors land on will be fully tracked through the pixel. View Content: When a visitor views a product page. Add To Cart: When a visitor adds an item to the cart. Initiate Checkout: When a visitor proceeds to checkout. Purchase: When a visitor places an order. By implementing Avantify and tracking these events, you can gather valuable insights about your customers and optimize your retargeting efforts, ultimately increasing your conversion rates.