Customer Insights vs Avantify Facebook Pixel & CAPI

Customer Insights helps you understand the lifetime value of the customers in your store, presented in plain, readable language. The dashboard groups your customers into four segments (Champions, Loyal buyers, At-Risk customers, and New shoppers) so you can see who contributes most to your revenue and who may be drifting away. For at-risk customers, the app shows an estimate of the revenue that could potentially be recovered, which can help you decide where to focus your retention efforts. Alongside the segments, you'll find key lifetime value metrics with period-over-period comparisons and a monthly revenue chart covering the past 12 months. Plain-English insights highlight patterns in your data and suggest areas worth a closer look. The app is designed to work with minimal setup, drawing on your existing store orders and updating as new orders come in. It's built for store owners who want a clear view of their customers without complicated reporting tools.

Why is it necessary to install a pixel on your store? What happens if you run ads without a pixel? Without a pixel, crucial customer information will be missed, and the opportunity for effective retargeting ads with the highest ROAS may be lost. However, with Avantify, we can help you collect customer actions and information so that you can run retargeting ads to increase conversion rates. Avantify supports all channels such as Facebook, TikTok, Twitter, Snapchat, and Pinterest, with the ability to track five important events: Page View: Every page that your visitors land on will be fully tracked through the pixel. View Content: When a visitor views a product page. Add To Cart: When a visitor adds an item to the cart. Initiate Checkout: When a visitor proceeds to checkout. Purchase: When a visitor places an order. By implementing Avantify and tracking these events, you can gather valuable insights about your customers and optimize your retargeting efforts, ultimately increasing your conversion rates.