VisitLens Visitor Analytics vs Avantify Facebook Pixel & CAPI

VisitLens shows who visits your site and what they do there, in a clear dashboard inside your site's admin. It counts page views and visits, where visitors come from (search engines, social networks, AI assistants, campaigns and other websites), the countries and devices they use, your busiest hours, how long they stay and where they leave. Everything is counted on your own site. The totals are kept in your site's CMS, no visitor data goes to a server of ours, no cookies are set and no IP addresses are stored. Visitors see nothing on your pages, and there is no limit on page views on any plan. Pro adds click heatmaps drawn over your real pages, scroll depth, page flows, events such as outbound links, downloads, contact clicks and form sends, goals with conversion rates, page exclusions, CSV export and twelve months of history. Business adds a store funnel from product page to order confirmation, unlimited goals and 24 months of history. Counting runs on published sites with a Premium plan and a connected domain. Keeping yourself out of the numbers takes one click, and removing the app leaves nothing behind.

Why is it necessary to install a pixel on your store? What happens if you run ads without a pixel? Without a pixel, crucial customer information will be missed, and the opportunity for effective retargeting ads with the highest ROAS may be lost. However, with Avantify, we can help you collect customer actions and information so that you can run retargeting ads to increase conversion rates. Avantify supports all channels such as Facebook, TikTok, Twitter, Snapchat, and Pinterest, with the ability to track five important events: Page View: Every page that your visitors land on will be fully tracked through the pixel. View Content: When a visitor views a product page. Add To Cart: When a visitor adds an item to the cart. Initiate Checkout: When a visitor proceeds to checkout. Purchase: When a visitor places an order. By implementing Avantify and tracking these events, you can gather valuable insights about your customers and optimize your retargeting efforts, ultimately increasing your conversion rates.