PayPal Payment Button vs Buy It Now

Based on the data on this page, PayPal Payment Button is the stronger choice for most Wix App Market site owners — 4.7★ vs Buy It Now's 1.8★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing entry tiers: Buy It Now at Free plan available, PayPal Payment Button at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

PayPal Payment Button has the larger user base (114 reviews vs 30), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Buy It Now's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage site owners who need fast install and low risk should default to PayPal Payment Button; mid-market and enterprise site owners with specific feature requirements should evaluate both — Buy It Now's 30-review base may include the workflow context that matches your specific use case better than PayPal Payment Button's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Wix App Market listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is Buy It Now or PayPal Payment Button cheaper?

Both Buy It Now and PayPal Payment Button offer paid plans only. Buy It Now starts at Free plan available; PayPal Payment Button starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Buy It Now or PayPal Payment Button?

PayPal Payment Button has the higher average rating (4.7★ from 114 reviews) compared to Buy It Now (1.8★ from 30 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Buy It Now or PayPal Payment Button?

PayPal Payment Button holds the higher average rating (4.7★ vs 1.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Buy It Now or PayPal Payment Button?

Both apps are one-click installs from the Wix App Market. PayPal Payment Button has the deeper published review base (114 vs 30), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Wix App Market site owners?

Buy It Now typically suits early-stage and growth-mode teams based on its published review base (30 reviews). PayPal Payment Button typically suits early-stage and growth-mode teams based on its published review base (114 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between Buy It Now and PayPal Payment Button?

Migration support varies by app and category. Buy It Now and PayPal Payment Button both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Buy It Now" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.