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1. Listing metadata
Field-level data| Omnisend | MailChimp Newsletter | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated |
| Omnisend | MailChimp Newsletter | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated |
| Metric | Omnisend Email Marketing & SMS | MailChimp Newsletter |
|---|---|---|
| Rating | 3.6 ★ | ★ 5.0 ★ |
| Total reviews | ★ 145 | 6 |
| Free plan | ★ Yes | — |
| Pricing | Free plan available | Paid |
| Built for Shopify | — | — |
| Pricing tiers | ★ 4 tiers | 3 tiers |
| Listed features | 4 | 4 |
| Languages | 1 supported | 6 supported |
Based on the data on this page, MailChimp Newsletter is the stronger choice for most Wix App Market merchants — 5.0★ vs Omnisend Email Marketing & SMS's 3.6★ is a meaningful gap that usually reflects real product or support quality differences across the user base. On pricing, Omnisend Email Marketing & SMS offers a free tier (Free plan available) while MailChimp Newsletter starts at Paid. For early-stage stores or merchants validating fit, the free-tier path lets you run the app on real orders before committing budget. Omnisend Email Marketing & SMS has the larger user base (145 reviews vs 6), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. MailChimp Newsletter's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to MailChimp Newsletter; mid-market and enterprise merchants with specific feature requirements should evaluate both — Omnisend Email Marketing & SMS's 145-review base may include the workflow context that matches your specific use case better than MailChimp Newsletter's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Wix App Market listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Omnisend Email Marketing & SMS audit • MailChimp Newsletter audit
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| Keyword | Omnisend | MailChimp Newsletter |
|---|---|---|
| send | #9 | #6 |
| grow your email | #4 | #18 |
| email sms | #1 | #25 |
| emails and | #3 | #25 |
| email marketing | #5 | #31 |
Omnisend Email Marketing & SMS is the cheaper option — it offers a free plan (Free plan available). MailChimp Newsletter starts at Paid. Both publish their pricing on the Wix App Market marketplace; AppRanks mirrors what's listed on each refresh cycle.
MailChimp Newsletter has the higher average rating (5.0★ from 6 reviews) compared to Omnisend Email Marketing & SMS (3.6★ from 145 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Omnisend Email Marketing & SMS fits better if you prioritize broader integrations; MailChimp Newsletter is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Wix App Market marketplace. Omnisend Email Marketing & SMS has more onboarding documentation maturity (145 reviews vs 6), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Omnisend Email Marketing & SMS typically suits early-stage and growth-mode stores based on its review-base composition (145 reviews). MailChimp Newsletter aligns more with early-stage and growth-mode stores (6 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Omnisend Email Marketing & SMS and MailChimp Newsletter both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from MailChimp Newsletter" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.