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1. Listing metadata
Field-level data| Omnisend | Mailing List | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated | — | — |
| Omnisend | Mailing List | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated | — | — |
| Metric | Omnisend Email Marketing & SMS | Mailing List |
|---|---|---|
| Rating | 3.7 ★ | ★ 4.4 ★ |
| Total reviews | 146 | ★ 249 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Pricing tiers | 4 tiers | 4 tiers |
| Listed features | 4 | 4 |
| Languages | 1 supported | 1 supported |
Based on the data on this page, Mailing List is the stronger choice for most Wix App Market site owners — 4.4★ vs Omnisend Email Marketing & SMS's 3.7★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Omnisend Email Marketing & SMS at Free plan available, Mailing List at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Mailing List has the larger user base (249 reviews vs 146), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Omnisend Email Marketing & SMS's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage site owners who need fast install and low risk should default to Mailing List; mid-market and enterprise site owners with specific feature requirements should evaluate both — Omnisend Email Marketing & SMS's 146-review base may include the workflow context that matches your specific use case better than Mailing List's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Wix App Market listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Omnisend Email Marketing & SMS audit • Mailing List audit
| Keyword | Omnisend | Mailing List |
|---|---|---|
| emails | #6 | #5 |
| #6 | #5 | |
| email leads | #4 | #17 |
| grow your email | #4 | #21 |
| email sms | #1 | #29 |
Both Omnisend Email Marketing & SMS and Mailing List offer paid plans only. Omnisend Email Marketing & SMS starts at Free plan available; Mailing List starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Mailing List has the higher average rating (4.4★ from 249 reviews) compared to Omnisend Email Marketing & SMS (3.7★ from 146 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Mailing List holds the higher average rating (4.4★ vs 3.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Wix App Market. Mailing List has the deeper published review base (249 vs 146), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Omnisend Email Marketing & SMS typically suits early-stage and growth-mode teams based on its published review base (146 reviews). Mailing List typically suits early-stage and growth-mode teams based on its published review base (249 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Omnisend Email Marketing & SMS and Mailing List both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Omnisend Email Marketing & SMS" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.