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1. Listing metadata
Field-level data| Omnisend | Mailchimp | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated | — | — |
| Omnisend | Mailchimp | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated | — | — |
| Metric | Omnisend Email Marketing & SMS | Mailchimp |
|---|---|---|
| Rating | 3.6 ★ | ★ 4.7 ★ |
| Total reviews | 145 | ★ 230 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | ★ 4 tiers | 3 tiers |
| Listed features | 4 | 4 |
| Languages | 1 supported | 1 supported |
Based on the data on this page, Mailchimp is the stronger choice for most Wix App Market merchants — 4.7★ vs Omnisend Email Marketing & SMS's 3.6★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Omnisend Email Marketing & SMS at Free plan available, Mailchimp at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Mailchimp has the larger user base (230 reviews vs 145), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Omnisend Email Marketing & SMS's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Mailchimp; mid-market and enterprise merchants with specific feature requirements should evaluate both — Omnisend Email Marketing & SMS's 145-review base may include the workflow context that matches your specific use case better than Mailchimp's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Wix App Market listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Omnisend Email Marketing & SMS audit • Mailchimp audit
| Keyword | Omnisend | Mailchimp |
|---|---|---|
| marketing | #5 | #3 |
| #7 | #4 | |
| emails | #7 | #4 |
| gofundme campaign | #16 | #10 |
| campaigns | #16 | #11 |
Both Omnisend Email Marketing & SMS and Mailchimp offer paid plans only. Omnisend Email Marketing & SMS starts at Free plan available; Mailchimp starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Mailchimp has the higher average rating (4.7★ from 230 reviews) compared to Omnisend Email Marketing & SMS (3.6★ from 145 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Omnisend Email Marketing & SMS fits better if you prioritize broader integrations; Mailchimp is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Wix App Market marketplace. Mailchimp has more onboarding documentation maturity (230 reviews vs 145), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Omnisend Email Marketing & SMS typically suits early-stage and growth-mode stores based on its review-base composition (145 reviews). Mailchimp aligns more with early-stage and growth-mode stores (230 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Omnisend Email Marketing & SMS and Mailchimp both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Omnisend Email Marketing & SMS" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.