Post-Purchase Survey Pro vs Google Analytics & Tag Manager

Post-Purchase Survey Pro is a post-purchase survey for online stores, bookings and restaurants. Right after checkout, buyers see one short question on the thank-you page: “How did you first hear about us?” Each answer is linked to the order, so you see revenue, orders and new customers by channel, including word of mouth, podcasts, influencers and Instagram stories that your analytics can't track, and customers who decline cookies. Compare survey attribution with your tracked traffic and see where your marketing budget works. Add follow-up questions such as “Which podcast?” or “What convinced you today?”, ask happy customers for a Google review, thank buyers with a coupon code, tag contacts for email segments and trigger automations. Export to CSV or Google Sheets, or send answers to Zapier and Make via webhook. Built for GDPR: the survey appears only on your site, with no cookies, no tracking and no survey emails, and a data processing agreement is included in every plan. Fair pricing: a free plan, flat monthly prices, and your data stays exportable. Available in English and German, surveys in 8 languages.

Add Google Analytics or a Tag Manager container to your site without touching code. Paste a Measurement ID (G-), a container ID (GTM-), or the snippet Google gives you. We read the ID and load Google’s official tag on every page of your published site. A page view is sent on the first visit and on every page change. You can turn tracking off at any time, and the tag follows your site’s cookie banner. Premium adds the events that show what visitors do next: product views, add to cart, checkout, payment info, and purchases with the order value, plus form submissions and new member sign-ups. You can also send those events to up to 4 extra tags. The Analytics tab shows sessions, visitors, sales, forms, and contact clicks for the last 7 or 28 days, so you can check the site without leaving the dashboard.