Guru vs Zapier

Zapier automatically moves info between Slack and the other apps you use every day, so you can focus on your most important work. Zapier supports thousands of apps like Gmail, HubSpot, Typeform, and more. In just a few minutes, you can set up automated workflows (we call them Zaps) that turn Slack into your team's command center. Bring calendar events, social media mentions, or new lead details straight into chat, automatically create a to-do list item when you save a Slack message, and so much more. Some things you can do with Zapier + Slack - Post details of new orders in your eCommerce app to a Slack channel - Move important tasks out of Slack and into a project management or to-do app when you save a message - Send form responses to a Slack channel Use Zapier's MCP server with Slackbot - Ask Slackbot to pull information from the apps you already use — check your calendar, find a contact, look up a deal, or summarize your emails, all without leaving Slack - Take action across your stack directly from the chat window — create tasks, send messages, update records, and trigger workflows in 9,000+ connected apps - Your existing Zapier connections and permissions carry over automatically, so there's nothing new to set up or authorize How to get started - Sign up for Zapier (Zapier has a free forever plan. Paid plans scale with usage.) - Check out our Quick-start Guide - Need more info? Check out our website. What people are saying about Zapier "I would go as far to say that it has increased my personal efficiency by more than 400 percent."- Garrett Grohman, Indiegogo "Zapier helps us to work faster and smarter by removing manual processes. We can now focus on adding a personal touch to our work."- Olivia Jardine, Meister "Zapier probably saves me about 10 hours a week, when it comes to running our design operations. If I tap into my math skills, I do believe it’s 25% more productive!"- Lindsey Redinger, InVision

Guru is the AI Source of Truth for Slack—connecting your company’s knowledge and automatically keeping it accurate so people and AI can rely on it with confidence. Guru securely connects Slack conversations with your company’s documents, tools, and systems to deliver cited, permission-aware answers directly in Slack. As questions come up in channels or threads, Guru surfaces accurate answers grounded in verified company knowledge—so teams can move faster without guesswork, pings, or outdated information. What makes Guru different is automated knowledge quality at scale. Knowledge Agents don’t just connect information—they continuously evaluate it. Using verification rules, usage signals, and transparent decisioning, Guru automatically identifies outdated or unreliable content, flags or hides it, and highlights what can be trusted. Every improvement happens once and benefits everyone who relies on that knowledge. Guru also works natively with Slackbot through the Model Context Protocol (MCP). Connect Guru's MCP server to Slackbot and your team can search company knowledge, get cited answers, and take Guru actions like creating and updating content, all without leaving the Slackbot experience. The same permission-aware access model applies, so everyone sees only what they're allowed to see. Built for modern AI workflows, Guru provides a governed knowledge layer that powers Slack search, AI assistants, and AI-driven workflows with real-time company context. Answers are always sourced, permission-aware, and kept up to date automatically—giving teams and AI tools confidence in every action they take. Behind the scenes, Guru captures and improves knowledge from across your workspace. Conversations, decisions, and updates in Slack can be transformed into trusted, reusable content and maintained automatically over time—without manual review cycles. Key capabilities include: • Instant, cited answers delivered directly in Slack • Native Slackbot support via MCP for knowledge search, answers, and content actions • Automated verification that identifies outdated or inaccurate knowledge • Permission-aware access that respects your existing security model • AI-assisted capture of knowledge from Slack conversations • A shared, continuously improving source of truth that powers people and AI With Guru, teams bring trusted, continuously improving knowledge into Slack—so people and AI always have accurate context. Disclaimer: This app uses AI to generate responses. AI-generated outputs may occasionally be inaccurate.More ways to use Guru in SlackAutomate with Workflow BuilderWorkflow Builder* lets you transform everyday processes into automations, without writing a single line of code. Add third-party tools like Guru to workflows to manage work and processes from Slack, and use templates to get started quickly. Learn more about automations Templates available for Guru: New Guru cardFill out a form in Slack to create a new Guru card *Workflow Builder is only available on paid subscriptions