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Swish (Wishlist King) iconSwish (Wishlist King)
vs
XB Wishlist iconXB Wishlist
Home/Shopify App Store/Compare/Swish (Wishlist King) vs XB Wishlist

Swish (Wishlist King) vs XB Wishlist

Side-by-side comparison · 24 data points

Swish (Wishlist King) icon

Swish (Wishlist King)

5.0·290reviews

Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.

Built for ShopifyShopifyFree trial available
Change
OverviewMetadataPricingFeaturesCategoriesCategory featuresRankingsFeaturedActivityQualityApp detailsRelated

1. Listing metadata

Field-level data
Swish (Wishlist King)XB Wishlist
Tagline“Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.”96 chars“Help shoppers save products, return later, and act on price or stock changes.”77 chars
Description494 / 500 chars99% used493 / 500 chars99% used
Screenshots10 images6 images
Languages
English
English
Platforms
Shopify
Shopify
Developer
Swish
XB
ListedNovember 30, 2015September 4, 2024
Last updated——
Reset
XB Wishlist icon

XB Wishlist

4.8·50reviews

Help shoppers save products, return later, and act on price or stock changes.

Built for ShopifyShopifyFree plan available
Change

At a glance

9 metrics · auto-computed
Feature comparison between Swish (Wishlist King) and XB Wishlist
MetricSwish (Wishlist King)XB Wishlist
Rating★ 5.0 ★4.8 ★
Total reviews★ 29050
Free planYesYes
PricingFree trial availableFree plan available
Built for ShopifyYesYes
Pricing tiers★ 4 tiers3 tiers
Listed features55
Languages1 supported1 supported
Listed sinceNov 2015Sep 2024

AppRanks verdict

Generated from live data on this page

Swish (Wishlist King) edges out XB Wishlist on rating (5.0★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Swish (Wishlist King) at Free trial available, XB Wishlist at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Swish (Wishlist King) has the larger user base (290 reviews vs 50), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. XB Wishlist's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Swish (Wishlist King); mid-market and enterprise merchants with specific feature requirements should evaluate both — XB Wishlist's 50-review base may include the workflow context that matches your specific use case better than Swish (Wishlist King)'s broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Swish (Wishlist King) audit • XB Wishlist audit

2. Pricing & plans

Listed prices · monthly · USD
Tier
Swish (Wishlist King)
XB Wishlist
Free
—
Free
—
  • Unlimited wishlist items
  • Guest wishlist (no login required)
  • Basic wishlist page
  • Basic analytics
  • Save for Later in cart
Paid #1
Basic
19
  • For stores on the Shopify Basic Plan
  • Includes all features
  • Free setup and onboarding
  • Unlimited wishlists & saved items
  • Unlimited sessions
Basic
11.95
  • Everything in Free
  • Back-in-stock email alerts
  • Price drop notifications
  • Advanced analytics
  • Wishlist in account page
  • Advanced styling
  • Multi-language support
  • Export/Import wishlists (CSV)
Paid #2
Shopify
29
  • For stores on the Shopify Plan
  • Includes all features
  • Free setup and onboarding
  • Unlimited wishlists & saved items
  • Unlimited sessions
Pro
25.95
  • Everything in Basic
  • Shopify POS integration
  • Advanced email marketing
  • Product recommendations
Paid #3
Advanced
49
  • For stores on Shopify Advanced Plan
  • Includes all features
  • Free setup and onboarding
  • Unlimited wishlists & saved items
  • Unlimited sessions
—
Paid #4
Shopify
99
  • Shopify Plus Plan includes:
  • Up to 200k monthly site sessions
  • Free white glove onboarding
  • Dedicated account manager
  • Hydrogen & headless stacks
—

3. Features

As listed by each developer
Swish (Wishlist King)
  • Allow customers to Wishlist items throughout their entire shopping journey.
  • Gain meaningful insights with advanced analytics and wishlist curation.
  • Integrates with all themes to seamlessly match your stores aesthetic.
  • Free setup & customisation service ensures everything looks and works perfectly.
  • Leverage our Klaviyo, GA4 and Meta integrations - all available out of the box.
XB Wishlist
  • Guest wishlists that work before shoppers log in
  • Save for Later from cart and wishlist pages
  • Price drop, back in stock, and low stock alerts
  • Wishlist analytics with top products, cart actions, and checkout data
  • Customize wishlist buttons, icons, popups, and page layouts

4. Categories & rankings

Shared categories on the same row · in-category position inline
Swish (Wishlist King)
XB Wishlist
Shared
Wishlist#4 of 164
Wishlist#9 of 164
Shared
Wishlists
Wishlists

5. Category features

Marketplace-curated features per category
Wishlists14 shared · 20 total
Swish (Wishlist King)
  • Favorites
  • Guest wishlist
  • Public wishlist
  • Save for later
  • Add to cart
  • Dashboard
  • Share links
  • Social sharing
  • Custom branding
  • Custom icons
  • Custom layouts
  • Multi-language
  • Price alerts
  • Stock alerts
  • Conversion analytics
  • Email sharing
  • Import and export
  • Multiple lists
  • Email templates
  • Purchase alerts
XB Wishlist
  • Favorites
  • Guest wishlist
  • Public wishlist
  • Save for later
  • Add to cart
  • Dashboard
  • Share links
  • Social sharing
  • Custom branding

5. Search rankings

Top 5 keywords · shared rankings prioritized
KeywordSwish (Wishlist King)XB Wishlist
shopify flowNot ranked#32
registrationNot ranked#48
shop#134Not ranked

7. Activity in the last 90 days

Tracked changes · pricing, features, copy, screenshots

Swish (Wishlist King) · 0 changes

No tracked changes.

XB Wishlist · 5 changes

  • May 2descriptionListing copy updated
  • May 2descriptionListing copy updated
  • May 2descriptionListing copy updated
  • May 2descriptionListing copy updated
  • May 2featuresFeatures list updated

9. App details

Long-form description · keyword frequency
Swish (Wishlist King)
Wishlist King is now Swish. New look - same great team and product!! Swish is a fully customisable, feature rich Wishlist solution for brands with ambition. We offer an entirely free setup and customisation service across all plans. Customer shopping journeys are rarely linear: Swish enables shoppers to keep track of the products they want most & helps drive conversion at the optimal moment. Increase sales & customer satisfaction with highly personalised + automated Wishlist notifications.
Top keywords
  • swish3×4.11%
  • wishlist3×4.11%
  • customer2×2.74%
XB Wishlist
XB Wishlist helps shoppers save products from product cards, product pages, and a dedicated wishlist page. Support guest wishlists, save for later, sharing, multiple lists, and variant-level saves. Re-engage customers with price drop, back in stock, low stock, and reminder emails using System Mail, SMTP, Klaviyo, or Shopify Flow. Track wishlist activity, top products, cart actions, and checkout data, and extend the experience to Customer Accounts, Shopify POS, and product recommendations.
Top keywords
  • product3×4.23%
  • wishlist3×4.23%
  • products2×2.82%
  • save2×2.82%
  • shopify2×2.82%
  • stock2×2.82%

Frequently asked

Common questions about this comparison

Is Swish (Wishlist King) or XB Wishlist cheaper?

Both Swish (Wishlist King) and XB Wishlist offer paid plans only. Swish (Wishlist King) starts at Free trial available; XB Wishlist starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Swish (Wishlist King) or XB Wishlist?

Swish (Wishlist King) has the higher average rating (5.0★ from 290 reviews) compared to XB Wishlist (4.8★ from 50 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Swish (Wishlist King) or XB Wishlist?

It depends on what you're optimizing for. Swish (Wishlist King) fits better if you prioritize rating consistency; XB Wishlist is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.

Which is faster to set up, Swish (Wishlist King) or XB Wishlist?

Both apps are one-click installs from the Shopify App Store marketplace. Swish (Wishlist King) has more onboarding documentation maturity (290 reviews vs 50), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.

Which works better for small vs large Shopify App Store stores?

Swish (Wishlist King) typically suits early-stage and growth-mode stores based on its review-base composition (290 reviews). XB Wishlist aligns more with early-stage and growth-mode stores (50 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

Can I migrate data between Swish (Wishlist King) and XB Wishlist?

Migration support varies by app and category. Swish (Wishlist King) and XB Wishlist both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from XB Wishlist" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

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