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Swish ‑ Wishlist & Accounts vs XB Wishlist
Side-by-side comparison
Swish ‑ Wishlist & Accounts
Wishlists, Save from Cart, Back in Stock & Price Alerts, Customer Hub, Accounts & More!
Built for ShopifyshopifyFree plan available
XB Wishlist
Let shoppers save products without an account, then bring them back with price and stock alerts.
Built for ShopifyshopifyFree plan available
At a glance
| Metric | Swish ‑ Wishlist & Accounts | XB Wishlist |
|---|---|---|
| Rating | ★ 4.9 ★ | 4.8 ★ |
| Total reviews | ★ 291 | 62 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | Yes | Yes |
| Pricing tiers | 3 tiers | 3 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Nov 2015 | Sep 2024 |
AppRanks verdict
Generated from live data on this pageThe call
On the measured data here, Swish leads on more dimensions (4 vs 1). Pick XB Wishlist if one of the points where it leads is what you need.
Where Swish leads
- Higher average rating: 4.9★ vs 4.8★.
- More published reviews: 291 vs 62.
- Ranks higher in Wishlist: #3 vs #13 of 264.
- Lists Conversion analytics, Email sharing and Email templates (+3 more) in its marketplace category features; XB Wishlist doesn't.
Where XB Wishlist leads
- Lists a free plan; Swish doesn't.
How this is generated
Built only from the Shopify App Store listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology
Read each app's audit: Swish ‑ Wishlist & Accounts audit • XB Wishlist audit
1. Listing metadata
Field-level data| Field | Swish ‑ Wishlist & Accounts | XB Wishlist |
|---|---|---|
| Tagline | ||
| Listing audit | 90/100 listing audit | 86/100 listing audit |
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
2. Pricing & plans
Marketplace-listed plans · paid plans cheapest first, not matched tier-for-tierTier
Swish ‑ Wishlist & Accounts
XB Wishlist
Free plan
No free plan listed
Free
Free
- Unlimited wishlist items
- Guest wishlist (no login required)
- Basic wishlist page
- Basic analytics
- Save for Later in cart
- Multiwishlist
- Export/Import wishlists (CSV)
Paid plans
Starter
- 10,000 website sessions/month included
- Full Swish feature set
- Free setup and onboarding
- Unlimited Wishlists and saved items
Growth
- 100,000 website sessions/month included
- Full Swish feature set
- Free setup and onboarding
- Unlimited Wishlists and saved items
Scale
- 500,000 website sessions/month included
- Full Swish feature set
- White glove customisation and onboarding
- Unlimited Wishlists and saved items
- Custom Integrations
Basic
- Everything in Free
- Back-in-stock email alerts
- Price drop notifications
- Advanced analytics
- Wishlist in account page
- Advanced styling
- Multi-language support
Pro
- Everything in Basic
- Shopify POS integration
- Advanced email marketing
- Product recommendations
- Collaborator wishlist
3. Features
As listed by each developerSwish ‑ Wishlist & Accounts
- Allow customers to Wishlist items throughout their entire shopping journey.
- Gain meaningful insights with advanced analytics and wishlist curation.
- Integrates with all themes to seamlessly match your stores aesthetic.
- Free setup & customisation service ensures everything looks and works perfectly.
- Leverage our 15+ integrations, including Klaviyo. All available out of the box.
XB Wishlist
- Shoppers save without logging in, so no intent is lost to a sign-up form
- Save for Later catches items removed from the cart instead of losing them
- Price drop, back in stock, and low stock emails bring savers back to buy
- See which saved products reach cart and checkout, and the revenue they drive
- Wishlists follow customers to their account page and your in-store POS
4. Categories & rankings
Shared categories on the same row · in-category position inline5. Category features
Marketplace-curated features per categoryWishlists14 shared · 20 total
Only in Swish ‑ Wishlist & Accounts
- Conversion analytics
- Email sharing
- Import and export
- Multiple lists
- Email templates
- Purchase alerts
Only in XB Wishlist
None
Listed by both (14)
- Favorites
- Guest wishlist
- Public wishlist
- Save for later
- Add to cart
- Dashboard
- Share links
- Social sharing
- Custom branding
- Custom icons
- Custom layouts
- Multi-language
- Price alerts
- Stock alerts
6. Search rankings
Top 5 keywords · shared rankings prioritized| Keyword | Swish ‑ Wishlist & Accounts | XB Wishlist |
|---|---|---|
| wishlist | #2 | #11 |
| wishlists | #3 | #12 |
| wishlistsuite wishlist | #7 | #9 |
| guest wishlist | #3 | #14 |
| save for later | #2 | #19 |
7. Activity in the last 90 days
Tracked changes · pricing, features, copy, screenshotsSwish ‑ Wishlist & Accounts · 8 changes
- Nov 9descriptionListing copy updated
- Nov 3descriptionListing copy updated
- Nov 3descriptionListing copy updated
- Nov 3descriptionListing copy updated
- Nov 2descriptionListing copy updated
- Nov 1descriptionListing copy updated
- Nov 1descriptionListing copy updated
- Nov 1descriptionListing copy updated
XB Wishlist · 8 changes
- Oct 21descriptionListing copy updated
- Oct 21descriptionListing copy updated
- Oct 21descriptionListing copy updated
- Oct 21featuresFeatures list updated
- Oct 21descriptionListing copy updated
- Oct 21descriptionListing copy updated
- Oct 20descriptionListing copy updated
- Sep 3descriptionListing copy updated
8. App details
Long-form descriptionSwish ‑ Wishlist & Accounts
Swish is a fully customisable, all-in-one Wishlist platform powering some of the biggest names in ecomm. Go entirely custom with ease, or use the out-of-the-box platform to launch a premium, on brand Wishlist in minutes - all housed within the Swish Shopper and Customer Accounts Hub. Swish enables shoppers to save & track the products they want most & helps drive conversion at the optimal moment. Increase sales & customer satisfaction with highly personalised + automated Wishlist notifications.
XB Wishlist
Many shoppers aren't ready to buy on their first visit. XB Wishlist gives them a place to keep that intent and a reason to come back. Shoppers save from product cards, product pages, and the cart, with no account needed. When a saved item drops in price, returns to stock, or runs low, the app emails them through System Mail, SMTP, Klaviyo, or Flow. Analytics show which saved products reach cart and checkout. Lists also appear in customer accounts and on your POS, styled to match your theme.
Frequently asked
Common questions about this comparisonIs Swish ‑ Wishlist & Accounts or XB Wishlist cheaper?
XB Wishlist is cheaper to start with — it offers a free plan and Swish ‑ Wishlist & Accounts doesn't list one. Prices are as listed on the Shopify App Store; check what each tier includes in the Pricing section above.
Which has better reviews, Swish ‑ Wishlist & Accounts or XB Wishlist?
Swish ‑ Wishlist & Accounts has the higher average rating (4.9★ from 291 reviews) compared to XB Wishlist (4.8★ from 62 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Should I choose Swish ‑ Wishlist & Accounts or XB Wishlist?
Swish ‑ Wishlist & Accounts holds the higher average rating (4.9★ vs 4.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Which is faster to set up, Swish ‑ Wishlist & Accounts or XB Wishlist?
Both apps are one-click installs from the Shopify App Store. AppRanks doesn't measure setup time directly; Swish ‑ Wishlist & Accounts has more published reviews to read for user-reported install experience (291 vs 62).
Which works better for small vs large Shopify App Store merchants?
AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Shopify App Store data. What it can show: Swish ‑ Wishlist & Accounts has 291 published reviews; XB Wishlist has 62 published reviews. Compare plan limits and pricing tiers against your own volume.
Can I migrate data between Swish ‑ Wishlist & Accounts and XB Wishlist?
Migration support varies by app and category. Swish ‑ Wishlist & Accounts and XB Wishlist both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from XB Wishlist" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
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