Side-by-side comparison · 24 data points
Enable wishlists, sales, and most-liked product notifications to improve the website engagement.
| Ecom Wishlist Expert | Wishlist Hero | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated |
| Metric | Ecom Wishlist Expert | Wishlist Hero |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.7 ★ |
| Total reviews | 15 | ★ 389 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 3 tiers | ★ 4 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 4 supported |
| Listed since | Dec 2024 | Dec 2019 |
Ecom Wishlist Expert edges out Wishlist Hero on rating (5.0★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Ecom Wishlist Expert at Free plan available, Wishlist Hero at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Wishlist Hero has the larger user base (389 reviews vs 15), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Ecom Wishlist Expert's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Ecom Wishlist Expert; mid-market and enterprise merchants with specific feature requirements should evaluate both — Wishlist Hero's 389-review base may include the workflow context that matches your specific use case better than Ecom Wishlist Expert's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Ecom Wishlist Expert audit • Wishlist Hero audit
| — |
| Keyword | Ecom Wishlist Expert | Wishlist Hero |
|---|---|---|
| registry | #18 | #8 |
| wishlistsuite wishlist | #231 | #4 |
| wishlists | #23 | #51 |
| guest wishlist | #24 | #5 |
| registration | #108 | #37 |
No tracked changes.
Both Ecom Wishlist Expert and Wishlist Hero offer paid plans only. Ecom Wishlist Expert starts at Free plan available; Wishlist Hero starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Ecom Wishlist Expert has the higher average rating (5.0★ from 15 reviews) compared to Wishlist Hero (4.7★ from 389 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Ecom Wishlist Expert fits better if you prioritize rating consistency; Wishlist Hero is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Wishlist Hero has more onboarding documentation maturity (389 reviews vs 15), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Ecom Wishlist Expert typically suits early-stage and growth-mode stores based on its review-base composition (15 reviews). Wishlist Hero aligns more with early-stage and growth-mode stores (389 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Ecom Wishlist Expert and Wishlist Hero both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Ecom Wishlist Expert" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
