Side-by-side comparison · 24 data points
Boost sales with Wishlist features - let shoppers save favorites in a personal wish list
| Wishlist by Square | Wishlist Hero | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
| Metric | Wishlist by Square | Wishlist Hero |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.7 ★ |
| Total reviews | 86 | ★ 389 |
| Free plan | Yes | Yes |
| Pricing | Free | Free plan available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | — | 4 tiers |
| Listed features | 5 | 5 |
| Languages | 16 supported | 4 supported |
| Listed since | Jun 2025 | Dec 2019 |
Wishlist by Square edges out Wishlist Hero on rating (5.0★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Wishlist by Square at Free, Wishlist Hero at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Wishlist Hero has the larger user base (389 reviews vs 86), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Wishlist by Square's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Wishlist by Square; mid-market and enterprise merchants with specific feature requirements should evaluate both — Wishlist Hero's 389-review base may include the workflow context that matches your specific use case better than Wishlist by Square's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Wishlist by Square audit • Wishlist Hero audit
| Listed |
|---|
| Last updated | — | — |
|---|
| Keyword | Wishlist by Square | Wishlist Hero |
|---|---|---|
| wishlist | #1 | #3 |
| wishlists | #1 | #4 |
| wishlistsuite wishlist | #2 | #4 |
| save for later | #1 | #7 |
| favorites | #1 | #15 |
No tracked changes.
Both Wishlist by Square and Wishlist Hero offer paid plans only. Wishlist by Square starts at Free; Wishlist Hero starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Wishlist by Square has the higher average rating (5.0★ from 86 reviews) compared to Wishlist Hero (4.7★ from 389 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Wishlist by Square fits better if you prioritize rating consistency; Wishlist Hero is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Wishlist Hero has more onboarding documentation maturity (389 reviews vs 86), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Wishlist by Square typically suits early-stage and growth-mode stores based on its review-base composition (86 reviews). Wishlist Hero aligns more with early-stage and growth-mode stores (389 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Wishlist by Square and Wishlist Hero both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Wishlist by Square" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
