Side-by-side comparison · 24 data points
Let shoppers save products they love. Recover lost sales with automatic wishlist emails.
| WL ‑ Wishlist | Wishlist Hero | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated |
| Metric | WL ‑ Wishlist | Wishlist Hero |
|---|---|---|
| Rating | — | 4.6 ★ |
| Total reviews | 0 | 388 |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 3 tiers | ★ 4 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 4 supported |
| Listed since | Jun 2026 | Dec 2019 |
Based on the data on this page, Wishlist Hero is the stronger choice for most Shopify App Store merchants — 4.6★ vs WL ‑ Wishlist's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: WL ‑ Wishlist at Free trial available, Wishlist Hero at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Wishlist Hero has the larger user base (388 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. WL ‑ Wishlist's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Wishlist Hero; mid-market and enterprise merchants with specific feature requirements should evaluate both — WL ‑ Wishlist's 0-review base may include the workflow context that matches your specific use case better than Wishlist Hero's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: WL ‑ Wishlist audit • Wishlist Hero audit
| — |
| Keyword | WL ‑ Wishlist | Wishlist Hero |
|---|---|---|
| wishlist | Not ranked | #3 |
| wishlistsuite wishlist | Not ranked | #4 |
| wishlists | Not ranked | #5 |
No tracked changes.
Both WL ‑ Wishlist and Wishlist Hero offer paid plans only. WL ‑ Wishlist starts at Free trial available; Wishlist Hero starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
It depends on what you're optimizing for. WL ‑ Wishlist fits better if you prioritize broader integrations; Wishlist Hero is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Wishlist Hero has more onboarding documentation maturity (388 reviews vs 0), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
WL ‑ Wishlist typically suits early-stage and growth-mode stores based on its review-base composition (0 reviews). Wishlist Hero aligns more with early-stage and growth-mode stores (388 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. WL ‑ Wishlist and Wishlist Hero both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from WL ‑ Wishlist" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
