Side-by-side comparison · 24 data points
Show features & guarantees with product badge icons, trust badges banners, stickers & product labels
| Essential Trust Badges & Icons | Variant Badges | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Badge variant swatches with HOT, SALE, NEW, POPULAR or custom labels — no code, instant setup.
| Metric | Essential Trust Badges & Icons | Variant Badges |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.5 ★ |
| Total reviews | ★ 1.2k | 2 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 4 tiers | 2 tiers |
| Listed features | 5 | 5 |
| Languages | 20 supported | 1 supported |
| Listed since | Jun 2023 | Mar 2026 |
Based on the data on this page, Essential Trust Badges & Icons is the stronger choice for most Shopify App Store merchants — 5.0★ vs Variant Badges's 4.5★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Essential Trust Badges & Icons at Free plan available, Variant Badges at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Essential Trust Badges & Icons has the larger user base (1,162 reviews vs 2), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Variant Badges's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Essential Trust Badges & Icons; mid-market and enterprise merchants with specific feature requirements should evaluate both — Variant Badges's 2-review base may include the workflow context that matches your specific use case better than Essential Trust Badges & Icons's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Essential Trust Badges & Icons audit • Variant Badges audit
| Last updated | — | — |
|---|
| Keyword | Essential Trust Badges & Icons | Variant Badges |
|---|---|---|
| badge and icon | #1 | Not ranked |
| trust badges and | #2 | Not ranked |
| payment trust icons | #2 | Not ranked |
No tracked changes.
Both Essential Trust Badges & Icons and Variant Badges offer paid plans only. Essential Trust Badges & Icons starts at Free plan available; Variant Badges starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Essential Trust Badges & Icons has the higher average rating (5.0★ from 1,162 reviews) compared to Variant Badges (4.5★ from 2 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Essential Trust Badges & Icons holds the higher average rating (5.0★ vs 4.5★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Essential Trust Badges & Icons has the deeper published review base (1,162 vs 2), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Essential Trust Badges & Icons typically suits early-stage and growth-mode teams based on its published review base (1,162 reviews). Variant Badges typically suits early-stage and growth-mode teams based on its published review base (2 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Essential Trust Badges & Icons and Variant Badges both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Variant Badges" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
