Side-by-side comparison · 24 data points
Optimize ads via Pixel tracking on Facebook, Meta, TikTok, Snapchat — boost COD capture effectively.
| Ⓩ Facebook Pixel Tiktok Pixel | Universal Ads | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
The Universal Ads app makes it easy to install your pixel and advertise with the biggest names in TV
| Metric | Ⓩ Facebook Pixel Tiktok Pixel | Universal Ads |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | ★ 166 | 1 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free to install |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 4 tiers | 1 tier |
| Listed features | ★ 5 | 3 |
| Featured placements | 2 | — |
| Languages | 1 supported | 1 supported |
| Listed since | Jan 2024 | Dec 2025 |
Ⓩ Facebook Pixel Tiktok Pixel and Universal Ads are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Ⓩ Facebook Pixel Tiktok Pixel at Free plan available, Universal Ads at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Ⓩ Facebook Pixel Tiktok Pixel has the larger user base (166 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Universal Ads's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Ⓩ Facebook Pixel Tiktok Pixel audit • Universal Ads audit
| Keyword | Ⓩ Facebook Pixel Tiktok Pixel | Universal Ads |
|---|---|---|
| facebook pixel tiktok | #1 | Not ranked |
| pixel tiktok pixel | #1 | Not ranked |
| facebook pixels | #2 | Not ranked |
Not featured in any section recently.
No tracked changes.
Both Ⓩ Facebook Pixel Tiktok Pixel and Universal Ads offer paid plans only. Ⓩ Facebook Pixel Tiktok Pixel starts at Free plan available; Universal Ads starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
Ⓩ Facebook Pixel Tiktok Pixel (5.0★, 166 reviews) and Universal Ads (5.0★, 1 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AppRanks cannot separate these two on rating — both sit at 5.0★. Ⓩ Facebook Pixel Tiktok Pixel does carry the larger published review base (166 vs 1). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Ⓩ Facebook Pixel Tiktok Pixel has the deeper published review base (166 vs 1), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Ⓩ Facebook Pixel Tiktok Pixel typically suits early-stage and growth-mode teams based on its published review base (166 reviews). Universal Ads typically suits early-stage and growth-mode teams based on its published review base (1 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Ⓩ Facebook Pixel Tiktok Pixel and Universal Ads both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Universal Ads" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
