Wishlist Hero vs Ultimate Wishlist
Side-by-side comparison · 24 data points
Ultimate Wishlist
Fully customizable wishlist app, can help your customers to bookmark their favorite products.
ShopifyFree plan available
At a glance
| Metric | Ultimate Wishlist | Wishlist Hero |
|---|---|---|
| Rating | ★ 4.9 ★ | 4.7 ★ |
| Total reviews | 30 | ★ 385 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 4 tiers | 4 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 4 supported |
| Listed since | Sep 2020 | Dec 2019 |
AppRanks verdict
Generated from live data on this pageUltimate Wishlist edges out Wishlist Hero on rating (4.9★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Ultimate Wishlist at Free plan available, Wishlist Hero at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Wishlist Hero has the larger user base (385 reviews vs 30), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Ultimate Wishlist's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Ultimate Wishlist; mid-market and enterprise merchants with specific feature requirements should evaluate both — Wishlist Hero's 385-review base may include the workflow context that matches your specific use case better than Ultimate Wishlist's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Ultimate Wishlist audit • Wishlist Hero audit
1. Listing metadata
Field-level data| Ultimate Wishlist | Wishlist Hero | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
2. Pricing & plans
Listed prices · monthly · USDTier
Ultimate Wishlist
Wishlist Hero
Free
Free
—
- Up to 500 Wishlist/month
- Guest Wishlist
- Wishlist on collection page
- Share Wishlist
- Customizable Text/Color
- Non-English support
- Full reports
Free
—
- Code-free setup
- Up to 500 wishlist additions/mo
- Share Wishlist via Email & Social media
- Detailed Reports
- Multiple currencies/languages support
Paid #1
Basic
4.99
- Everything in Free plan
- Up to 1,000 Wishlist items/month
- Custom Email Template
- Up to 500 email reminders per month
Silver
4
- Everything in Free plan
- Up to 1,000 wishlist additions/mo
- Custom brand
- Klaviyo, GA4,FB & TikTok pixel
- Low stock, On Sale email reminders
- JS API
Paid #2
Pro
9.99
- Everything in Basic plan
- Send email reminder to individual user
- Up to 5,000 Wishlist items/month
- Up to 2,000 email reminders/month
Gold
17
- Everything in Silver plan
- Up to 5,000 wishlist additions/mo
- SendGrid, Klaviyo & OmniSend integration
- REST API
Paid #3
Premium
14.99
- Everything in Pro plan
- Up to 10,000 Wishlist items/month
- Up to 5,000 email reminders/month
- Facebook pixel integration
Platinum
29
- Everything in Gold Plus plan
- Up to 10,000 wishlist additions/mo
- More volume? Contact us
3. Features
As listed by each developerUltimate Wishlist
- Easily customizable all text and appearance to match your store.
- Customers can create wishlists with or without registration/login.
- Allow customer to share their wishlist via Facebook, Twitter and Email.
- Customizable email template to send reminders to your customer about wishlist.
- Powerful dashboard with analytics of Wishlist add, page view, added to cart.
Wishlist Hero
- One-click setup, seamless integration with your theme & ensured using free help
- Email reminders for wishlisted items when they have low stock or price drop .
- Multiple currencies & languages support, tracking by Klaviyo-GA4-FB-TikTok pixel
- Wishlist addition from anywhere (product, collection, quick views .. )
- Share wishlists either through email or through social media like Facebook.
4. Categories & rankings
Shared categories on the same row · in-category position inlineUltimate Wishlist
Wishlist Hero
—
Email marketing#15 of 297
5. Category features
Marketplace-curated features per categoryWishlists14 shared · 21 total
Ultimate Wishlist
- Favorites
- Guest wishlist
- Public wishlist
- Save for later
- Add to cart
- Conversion analytics
- Dashboard
- Email sharing
- Share links
- Social sharing
- Custom branding
- Custom icons
- Custom layouts
- Email templates
- In-store registry
- —Gift registry
- —Online registry
- —Import and export
- —Multi-language
- —Price alerts
- —Stock alerts
Wishlist Hero
- Favorites
- Guest wishlist
- Public wishlist
- Save for later
- Add to cart
- Conversion analytics
- Dashboard
- Email sharing
- Share links
- Social sharing
- Custom branding
- Custom icons
- Custom layouts
- Email templates
- —In-store registry
- Gift registry
- Online registry
- Import and export
- Multi-language
- Price alerts
- Stock alerts
Email marketing0 shared · 15 total
Ultimate Wishlist
- —Follow-up emails
- —Price drop emails
- —Win-back emails
- —Analytics
- —APIs and webhooks
- —Automations
- —Import and export
- —Insights and tips
- —Localization
- —Reporting
- —Segmentation
- —Templates
- —Tracking
- —Translation
- —Triggers and rules
Wishlist Hero
- Follow-up emails
- Price drop emails
- Win-back emails
- Analytics
- APIs and webhooks
- Automations
- Import and export
- Insights and tips
- Localization
- Reporting
- Segmentation
- Templates
- Tracking
- Translation
- Triggers and rules
5. Search rankings
Top 5 keywords · shared rankings prioritized| Keyword | Ultimate Wishlist | Wishlist Hero |
|---|---|---|
| registration | #181 | #31 |
9. App details
Long-form description · keyword frequencyUltimate Wishlist
With Ultimate wishlist customers can create wishlists with or without registration/login. Users can login to see their wishlist across multiple devices. Easily customizable all text and Non-English support. With Ultimate Wishlist’s strong statistics, you can learn which products and variants your customers want most so you can focus to promote those products. Customers can easily share their wishlist via Facebook, Twitter and Email.
Top keywords
- wishlist4×6.15%
- customers3×4.62%
- login2×3.08%
- products2×3.08%
- ultimate2×3.08%
- ultimate wishlist2×3.08%
Wishlist Hero
Fast and responsive customer care. Automated install for popular Shopify themes (and help to install for other themes). Works on product, collection and quick views. Track products, customers and their activities. Use the wishlist as a guest user (no login required). GDPR compliant. Get Email reminders when a wishlist product either has a low stock or a price drop. Multi-Currency support, Impact conversion through Klavio onsite tracking, FB pixel, GA4 and TikTok Pixel. REST API & JavaScript API.
Top keywords
- api2×2.60%
- install2×2.60%
- pixel2×2.60%
- product2×2.60%
- themes2×2.60%
- wishlist2×2.60%
Frequently asked
Common questions about this comparisonIs Ultimate Wishlist or Wishlist Hero cheaper?
Both Ultimate Wishlist and Wishlist Hero offer paid plans only. Ultimate Wishlist starts at Free plan available; Wishlist Hero starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Which has better reviews, Ultimate Wishlist or Wishlist Hero?
Ultimate Wishlist has the higher average rating (4.9★ from 30 reviews) compared to Wishlist Hero (4.7★ from 385 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Should I choose Ultimate Wishlist or Wishlist Hero?
It depends on what you're optimizing for. Ultimate Wishlist fits better if you prioritize rating consistency; Wishlist Hero is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Which is faster to set up, Ultimate Wishlist or Wishlist Hero?
Both apps are one-click installs from the Shopify App Store marketplace. Wishlist Hero has more onboarding documentation maturity (385 reviews vs 30), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Which works better for small vs large Shopify App Store stores?
Ultimate Wishlist typically suits early-stage and growth-mode stores based on its review-base composition (30 reviews). Wishlist Hero aligns more with early-stage and growth-mode stores (385 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Can I migrate data between Ultimate Wishlist and Wishlist Hero?
Migration support varies by app and category. Ultimate Wishlist and Wishlist Hero both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Ultimate Wishlist" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
More popular comparisons
Other side-by-side comparisons in the same marketplaceAvada AI SEO Suite Optimizer vs Judge.me Product Reviews AppJudge.me Product Reviews App vs TrustWILL Product Reviews AppJudge.me Product Reviews App vs Tiny SEO Speed Image OptimizerJudge.me Product Reviews App vs Sherpas: Smart SEOGoogle Reviews by Reputon vs Judge.me Product Reviews AppTapita AI SEO Optimizer, Speed vs Judge.me Product Reviews AppTikTok vs Trackify Facebook Pixel,TikTokFacebook & Instagram vs TikTok
