Side-by-side comparison · 24 data points
Fully customizable wishlist app, can help your customers to bookmark their favorite products.
| Ultimate Wishlist | Ecom Wishlist Expert | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Enable wishlists, sales, and most-liked product notifications to improve the website engagement.
| Metric | Ultimate Wishlist | Ecom Wishlist Expert |
|---|---|---|
| Rating | 4.9 ★ | ★ 5.0 ★ |
| Total reviews | ★ 27 | 15 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | ★ 4 tiers | 3 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Sep 2020 | Dec 2024 |
Ultimate Wishlist and Ecom Wishlist Expert are evenly matched on rating (4.9★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Ultimate Wishlist at Free plan available, Ecom Wishlist Expert at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Ultimate Wishlist audit • Ecom Wishlist Expert audit
| Keyword | Ultimate Wishlist | Ecom Wishlist Expert |
|---|---|---|
| registration | #183 | #138 |
No tracked changes.
Both Ultimate Wishlist and Ecom Wishlist Expert offer paid plans only. Ultimate Wishlist starts at Free plan available; Ecom Wishlist Expert starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Ultimate Wishlist (4.9★, 27 reviews) and Ecom Wishlist Expert (5.0★, 15 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
Ecom Wishlist Expert holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Ultimate Wishlist has the deeper published review base (27 vs 15), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Ultimate Wishlist typically suits early-stage and growth-mode teams based on its published review base (27 reviews). Ecom Wishlist Expert typically suits early-stage and growth-mode teams based on its published review base (15 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Ultimate Wishlist and Ecom Wishlist Expert both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Ecom Wishlist Expert" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
