Side-by-side comparison
Fully customizable wishlist app, can help your customers to bookmark their favorite products.
Boost sales with Wishlist features - let shoppers save favorites in a personal wish list
| Metric | Ultimate Wishlist | Wishlist by Square |
|---|---|---|
| Rating | 4.9 ★ | ★ 5.0 ★ |
| Total reviews | 26 | ★ 154 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 4 tiers | — |
| Listed features | 5 | 5 |
On the measured data here, Wishlist by Square leads on more dimensions (4 vs 1). Pick Ultimate Wishlist if one of the points where it leads is what you need.
Built only from the Shopify App Store listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology
Read each app's audit: Ultimate Wishlist audit • Wishlist by Square audit
| Field | Ultimate Wishlist | Wishlist by Square |
|---|---|---|
| Tagline | ||
| Listing audit | 84/100 listing audit | 90/100 listing audit |
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
| Languages | 1 supported | 16 supported |
|---|
| Listed since | Sep 2020 | Jun 2025 |
|---|
| Listed |
|---|
| Keyword | Ultimate Wishlist | Wishlist by Square |
|---|---|---|
| guest wishlist sharing | Not ranked | #1 |
| wishlists | Not ranked | #1 |
| wishlist saving and sharing | Not ranked | #1 |
| login to see | #17 | Not ranked |
| wishlistsuite wishlist | #24 | Not ranked |
Both Ultimate Wishlist and Wishlist by Square offer a free plan. Ultimate Wishlist lists no paid plan with a published price; Wishlist by Square lists no paid plan with a published price. Prices are as listed on the Shopify App Store; check what each tier includes in the Pricing section above.
Ultimate Wishlist (4.9★, 26 reviews) and Wishlist by Square (5.0★, 154 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
Wishlist by Square holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. AppRanks doesn't measure setup time directly; Wishlist by Square has more published reviews to read for user-reported install experience (154 vs 26).
AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Shopify App Store data. What it can show: Ultimate Wishlist has 26 published reviews; Wishlist by Square has 154 published reviews. Compare plan limits and pricing tiers against your own volume.
Migration support varies by app and category. Ultimate Wishlist and Wishlist by Square both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Ultimate Wishlist" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.