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1. Listing metadata
Field-level data| BOB | Tone | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| BOB | Tone | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | BOB: WhatsApp Marketing + AI | Tone |
|---|---|---|
| Rating | 5.0 ★ | — |
| Total reviews | 81 | 0 |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | ★ 4 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Oct 2023 | Mar 2026 |
Based on the data on this page, BOB: WhatsApp Marketing + AI is the stronger choice for most Shopify App Store merchants — 5.0★ vs Tone's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: BOB: WhatsApp Marketing + AI at Free trial available, Tone at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to BOB: WhatsApp Marketing + AI; mid-market and enterprise merchants with specific feature requirements should evaluate both — Tone's 0-review base may include the workflow context that matches your specific use case better than BOB: WhatsApp Marketing + AI's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: BOB: WhatsApp Marketing + AI audit • Tone audit
| Keyword | BOB | Tone |
|---|---|---|
| whatsapp marketing | #13 | Not ranked |
| customer support tool | #17 | Not ranked |
| abandoned cart recovery | #23 | Not ranked |
| shop assistant | Not ranked | #134 |
Both BOB: WhatsApp Marketing + AI and Tone offer paid plans only. BOB: WhatsApp Marketing + AI starts at Free trial available; Tone starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
AppRanks cannot separate these two on rating, because neither publishes one. BOB: WhatsApp Marketing + AI does carry the larger published review base (81 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. BOB: WhatsApp Marketing + AI has the deeper published review base (81 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
BOB: WhatsApp Marketing + AI typically suits early-stage and growth-mode teams based on its published review base (81 reviews). Tone typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. BOB: WhatsApp Marketing + AI and Tone both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Tone" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
