Side-by-side comparison · 24 data points
Send a birthday email with a discount to build loyalty and repeat purchases
| Happy Birthday | TiXel | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
| Metric | Happy Birthday Email by UW | TiXel: Meta Pixel TikTok Pixel |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.5 ★ |
| Total reviews | ★ 145 | 87 |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | ★ 3 tiers | 2 tiers |
| Listed features | 5 | 5 |
| Featured placements | 1 | — |
| Languages | 1 supported | 11 supported |
| Listed since | Jun 2017 | Oct 2020 |
Based on the data on this page, Happy Birthday Email by UW is the stronger choice for most Shopify App Store merchants — 5.0★ vs TiXel: Meta Pixel TikTok Pixel's 4.5★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Happy Birthday Email by UW at Free trial available, TiXel: Meta Pixel TikTok Pixel at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Happy Birthday Email by UW has the larger user base (145 reviews vs 87), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. TiXel: Meta Pixel TikTok Pixel's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Happy Birthday Email by UW; mid-market and enterprise merchants with specific feature requirements should evaluate both — TiXel: Meta Pixel TikTok Pixel's 87-review base may include the workflow context that matches your specific use case better than Happy Birthday Email by UW's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Happy Birthday Email by UW audit • TiXel: Meta Pixel TikTok Pixel audit
| Last updated | — | — |
|---|
| Keyword | Happy Birthday | TiXel |
|---|---|---|
| server-side pixel tracking | Not ranked | #1 |
| ads pixel management | Not ranked | #2 |
| tiktok pixel | Not ranked | #2 |
| giveaways and contests | #12 | Not ranked |
| giveaways | #22 | Not ranked |
Not featured in any section recently.
No tracked changes.
Both Happy Birthday Email by UW and TiXel: Meta Pixel TikTok Pixel offer paid plans only. Happy Birthday Email by UW starts at Free trial available; TiXel: Meta Pixel TikTok Pixel starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Happy Birthday Email by UW has the higher average rating (5.0★ from 145 reviews) compared to TiXel: Meta Pixel TikTok Pixel (4.5★ from 87 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Happy Birthday Email by UW holds the higher average rating (5.0★ vs 4.5★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Happy Birthday Email by UW has the deeper published review base (145 vs 87), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Happy Birthday Email by UW typically suits early-stage and growth-mode teams based on its published review base (145 reviews). TiXel: Meta Pixel TikTok Pixel typically suits early-stage and growth-mode teams based on its published review base (87 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Happy Birthday Email by UW and TiXel: Meta Pixel TikTok Pixel both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from TiXel: Meta Pixel TikTok Pixel" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
