Taboola Pixel vs Wixpa Google Analytics 4 (GA4)

Based on the data on this page, Wixpa Google Analytics 4 (GA4) is the stronger choice for most Shopify App Store merchants — 5.0★ vs Taboola Pixel's 4.4★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing entry tiers: Taboola Pixel at Free, Wixpa Google Analytics 4 (GA4) at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Recommended by size: small/early-stage merchants who need fast install and low risk should default to Wixpa Google Analytics 4 (GA4); mid-market and enterprise merchants with specific feature requirements should evaluate both — Taboola Pixel's 4-review base may include the workflow context that matches your specific use case better than Wixpa Google Analytics 4 (GA4)'s broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is Taboola Pixel or Wixpa Google Analytics 4 (GA4) cheaper?

Both Taboola Pixel and Wixpa Google Analytics 4 (GA4) offer paid plans only. Taboola Pixel starts at Free; Wixpa Google Analytics 4 (GA4) starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Taboola Pixel or Wixpa Google Analytics 4 (GA4)?

Wixpa Google Analytics 4 (GA4) has the higher average rating (5.0★ from 53 reviews) compared to Taboola Pixel (4.4★ from 4 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Taboola Pixel or Wixpa Google Analytics 4 (GA4)?

Wixpa Google Analytics 4 (GA4) holds the higher average rating (5.0★ vs 4.4★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Taboola Pixel or Wixpa Google Analytics 4 (GA4)?

Both apps are one-click installs from the Shopify App Store. Wixpa Google Analytics 4 (GA4) has the deeper published review base (53 vs 4), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

Taboola Pixel typically suits early-stage and growth-mode teams based on its published review base (4 reviews). Wixpa Google Analytics 4 (GA4) typically suits early-stage and growth-mode teams based on its published review base (53 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between Taboola Pixel and Wixpa Google Analytics 4 (GA4)?

Migration support varies by app and category. Taboola Pixel and Wixpa Google Analytics 4 (GA4) both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Taboola Pixel" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.