Side-by-side comparison · 24 data points
Elevate your online presence by collecting, monitoring, and sharing brand and product reviews.
| SmartCustomer | Vitals | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
| Metric | SmartCustomer | Vitals: Reviews, Bundles & 40+ |
|---|---|---|
| Rating | 3.2 ★ | ★ 4.9 ★ |
| Total reviews | 12 | ★ 2.6k |
| Free plan | Yes | Yes |
| Pricing | Free | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 1 tier | ★ 2 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 1 |
| Languages | 1 supported | 15 supported |
| Listed since | Jun 2016 | Mar 2018 |
Based on the data on this page, Vitals: Reviews, Bundles & 40+ is the stronger choice for most Shopify App Store merchants — 4.9★ vs SmartCustomer's 3.2★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: SmartCustomer at Free, Vitals: Reviews, Bundles & 40+ at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Vitals: Reviews, Bundles & 40+ has the larger user base (2,584 reviews vs 12), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. SmartCustomer's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Vitals: Reviews, Bundles & 40+; mid-market and enterprise merchants with specific feature requirements should evaluate both — SmartCustomer's 12-review base may include the workflow context that matches your specific use case better than Vitals: Reviews, Bundles & 40+'s broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: SmartCustomer audit • Vitals: Reviews, Bundles & 40+ audit
| Last updated | — | — |
|---|
| Keyword | SmartCustomer | Vitals |
|---|---|---|
| reviews | #1948 | #6 |
| product reviews | #1848 | #16 |
| reviews app | #944 | #147 |
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Both SmartCustomer and Vitals: Reviews, Bundles & 40+ offer paid plans only. SmartCustomer starts at Free; Vitals: Reviews, Bundles & 40+ starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Vitals: Reviews, Bundles & 40+ has the higher average rating (4.9★ from 2,584 reviews) compared to SmartCustomer (3.2★ from 12 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. SmartCustomer fits better if you prioritize broader integrations; Vitals: Reviews, Bundles & 40+ is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Vitals: Reviews, Bundles & 40+ has more onboarding documentation maturity (2,584 reviews vs 12), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
SmartCustomer typically suits early-stage and growth-mode stores based on its review-base composition (12 reviews). Vitals: Reviews, Bundles & 40+ aligns more with early-stage and growth-mode stores (2,584 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. SmartCustomer and Vitals: Reviews, Bundles & 40+ both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from SmartCustomer" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
