Side-by-side comparison · 24 data points
Increase customer retention, drive sales. No coding required.
| Smart Wishlist | Ultimate Wishlist | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Fully customizable wishlist app, can help your customers to bookmark their favorite products.
| Metric | Smart Wishlist | Ultimate Wishlist |
|---|---|---|
| Rating | 4.2 ★ | ★ 4.9 ★ |
| Total reviews | ★ 79 | 27 |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | ★ 4 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | May 2016 | Sep 2020 |
Based on the data on this page, Ultimate Wishlist is the stronger choice for most Shopify App Store merchants — 4.9★ vs Smart Wishlist's 4.2★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Smart Wishlist at Free trial available, Ultimate Wishlist at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Ultimate Wishlist; mid-market and enterprise merchants with specific feature requirements should evaluate both — Smart Wishlist's 79-review base may include the workflow context that matches your specific use case better than Ultimate Wishlist's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Smart Wishlist audit • Ultimate Wishlist audit
| Keyword | Smart Wishlist | Ultimate Wishlist |
|---|---|---|
| registration | #240 | #181 |
| login to see | Not ranked | #13 |
| gift registry | #24 | Not ranked |
| smart sizing | #119 | Not ranked |
Both Smart Wishlist and Ultimate Wishlist offer paid plans only. Smart Wishlist starts at Free trial available; Ultimate Wishlist starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Ultimate Wishlist has the higher average rating (4.9★ from 27 reviews) compared to Smart Wishlist (4.2★ from 79 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Ultimate Wishlist holds the higher average rating (4.9★ vs 4.2★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Smart Wishlist has the deeper published review base (79 vs 27), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Smart Wishlist typically suits early-stage and growth-mode teams based on its published review base (79 reviews). Ultimate Wishlist typically suits early-stage and growth-mode teams based on its published review base (27 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Smart Wishlist and Ultimate Wishlist both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Ultimate Wishlist" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
