Side-by-side comparison · 24 data points
Go beyond themes—create conversion-ready landing & product pages fast, no coding required.
| PageFly Landing Page Builder | Ultimate Variants & Swatches | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
Replace boring variant dropdowns with visual swatches that help customers choose faster and buy more
| Metric | PageFly Landing Page Builder | Ultimate Variants & Swatches |
|---|---|---|
| Rating | 4.9 ★ | ★ 5.0 ★ |
| Total reviews | ★ 5.6k | 2 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 4 tiers | 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | 7 | — |
| Review velocity (30d) | 27 new | — |
| Languages | 9 supported | 1 supported |
| Listed since | Sep 2017 | Sep 2025 |
PageFly Landing Page Builder and Ultimate Variants & Swatches are evenly matched on rating (4.9★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. Pricing entry tiers: PageFly Landing Page Builder at Free plan available, Ultimate Variants & Swatches at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. PageFly Landing Page Builder has the larger user base (5,608 reviews vs 2), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Ultimate Variants & Swatches's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: PageFly Landing Page Builder audit • Ultimate Variants & Swatches audit
| Listed |
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| Last updated | — | — |
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| Keyword | PageFly Landing Page Builder | Ultimate Variants & Swatches |
|---|---|---|
| page | #1 | Not ranked |
| landing pages | #2 | Not ranked |
| landing page builder | #3 | Not ranked |
Not featured in any section recently.
| Signal | PageFly Landing Page Builder | Ultimate Variants & Swatches |
|---|---|---|
| Average rating | 4.9 ★ (5.6k) | 5.0 ★ (2) |
| Rating distribution | 594% 42% 31% 21% 13% | 5— 4— 3— 2— 1— |
| Reviews · last 7 days | +6 | — |
| Reviews · last 30 days | +27 | — |
| Reviews · last 90 days | +111 | — |
Both PageFly Landing Page Builder and Ultimate Variants & Swatches offer paid plans only. PageFly Landing Page Builder starts at Free plan available; Ultimate Variants & Swatches starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
PageFly Landing Page Builder (4.9★, 5,608 reviews) and Ultimate Variants & Swatches (5.0★, 2 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. PageFly Landing Page Builder fits better if you prioritize broader integrations; Ultimate Variants & Swatches is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. PageFly Landing Page Builder has more onboarding documentation maturity (5,608 reviews vs 2), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
PageFly Landing Page Builder typically suits established stores with steady traffic based on its review-base composition (5,608 reviews). Ultimate Variants & Swatches aligns more with early-stage and growth-mode stores (2 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
You guys always figure it out! Thanks so much!
the app is a little clunky but the live chat assistance is invaluable. thank you Dan!
Mahedi, was so helpful. I have been having some difficulty with figuring out how to navigate the app and he came in and assisted me with figuring out how to answer my inquiry and with his help I was able to successfully figure out the problem and fix it.
LP作りや商品ページ作りを比較的簡単に行うことのできる最適なツールだと思います。サポートも迅速で親切でした。ご対応、感謝いたします。
No reviews yet.
Migration support varies by app and category. PageFly Landing Page Builder and Ultimate Variants & Swatches both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Ultimate Variants & Swatches" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
