Side-by-side comparison · 24 data points
Convert more shoppers with visual product reviews, superpowered by AI
| Loox ‑ Product Reviews App | Ultimate Variants & Swatches | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Replace boring variant dropdowns with visual swatches that help customers choose faster and buy more
| Metric | Loox ‑ Product Reviews App | Ultimate Variants & Swatches |
|---|---|---|
| Rating | 4.9 ★ | ★ 5.0 ★ |
| Total reviews | ★ 8.2k | 2 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | 3 tiers | ★ 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | 5 | — |
| Review velocity (30d) | 252 new | — |
| Languages | 1 supported | 1 supported |
| Listed since | Oct 2015 | Sep 2025 |
Loox ‑ Product Reviews App and Ultimate Variants & Swatches are evenly matched on rating (4.9★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. Pricing entry tiers: Loox ‑ Product Reviews App at Free plan available, Ultimate Variants & Swatches at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Loox ‑ Product Reviews App has the larger user base (8,205 reviews vs 2), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Ultimate Variants & Swatches's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Loox ‑ Product Reviews App audit • Ultimate Variants & Swatches audit
| Keyword | Loox ‑ Product Reviews App | Ultimate Variants & Swatches |
|---|---|---|
| reviews | #2 | Not ranked |
| convert more | #3 | Not ranked |
| review | #3 | Not ranked |
Not featured in any section recently.
| Signal | Loox ‑ Product Reviews App | Ultimate Variants & Swatches |
|---|---|---|
| Average rating | 4.9 ★ (8.2k) | 5.0 ★ (2) |
| Rating distribution | 595% 43% 31% 20% 11% | 5— 4— 3— 2— 1— |
| Reviews · last 7 days | +34 | — |
| Reviews · last 30 days | +252 | — |
| Reviews · last 90 days | +982 | — |
Both Loox ‑ Product Reviews App and Ultimate Variants & Swatches offer paid plans only. Loox ‑ Product Reviews App starts at Free plan available; Ultimate Variants & Swatches starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Loox ‑ Product Reviews App (4.9★, 8,205 reviews) and Ultimate Variants & Swatches (5.0★, 2 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. Loox ‑ Product Reviews App fits better if you prioritize broader integrations; Ultimate Variants & Swatches is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Loox ‑ Product Reviews App has more onboarding documentation maturity (8,205 reviews vs 2), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Loox ‑ Product Reviews App typically suits established stores with steady traffic based on its review-base composition (8,205 reviews). Ultimate Variants & Swatches aligns more with early-stage and growth-mode stores (2 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
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Migration support varies by app and category. Loox ‑ Product Reviews App and Ultimate Variants & Swatches both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Ultimate Variants & Swatches" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
