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1. Listing metadata
Field-level data| Shop | Varia ‑ variants on collection | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
| Shop | Varia ‑ variants on collection | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Split variants into separate products on collection pages. Improve product visibility and sales.
| Metric | Shop | Varia ‑ variants on collection |
|---|---|---|
| Rating | ★ 4.8 ★ | 4.2 ★ |
| Total reviews | ★ 7.4k | 36 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free trial available |
| Built for Shopify | — | — |
| Pricing tiers | — | 1 tier |
| Listed features | 5 | 5 |
| Featured placements | 2 | — |
| Review velocity (30d) | 318 new | — |
| Languages | 21 supported | 1 supported |
| Listed since | Sep 2020 | Apr 2019 |
Based on the data on this page, Shop is the stronger choice for most Shopify App Store merchants — 4.8★ vs Varia ‑ variants on collection's 4.2★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Shop at Free to install, Varia ‑ variants on collection at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Shop has the larger user base (7,390 reviews vs 36), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Varia ‑ variants on collection's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Shop; mid-market and enterprise merchants with specific feature requirements should evaluate both — Varia ‑ variants on collection's 36-review base may include the workflow context that matches your specific use case better than Shop's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Shop audit • Varia ‑ variants on collection audit
| Last updated | — | — |
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| Keyword | Shop | Varia ‑ variants on collection |
|---|---|---|
| shoppers | #1 | Not ranked |
| shop | #1 | Not ranked |
| variants on collection | Not ranked | #5 |
| local currency | #6 | Not ranked |
| show variants | Not ranked | #10 |
Not featured in any section recently.
No tracked changes.
| Signal | Shop | Varia ‑ variants on collection |
|---|---|---|
| Average rating | 4.8 ★ (7.4k) | 4.2 ★ (36) |
| Rating distribution | 591% 46% 31% 21% 12% | 5— 4— 3— 2— 1— |
| Reviews · last 7 days | +67 | — |
| Reviews · last 30 days | +318 | — |
| Reviews · last 90 days | +1.2k | — |
Both Shop and Varia ‑ variants on collection offer paid plans only. Shop starts at Free to install; Varia ‑ variants on collection starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
Shop has the higher average rating (4.8★ from 7,390 reviews) compared to Varia ‑ variants on collection (4.2★ from 36 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Shop fits better if you prioritize rating consistency; Varia ‑ variants on collection is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Shop has more onboarding documentation maturity (7,390 reviews vs 36), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Shop typically suits established stores with steady traffic based on its review-base composition (7,390 reviews). Varia ‑ variants on collection aligns more with early-stage and growth-mode stores (36 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Shop and Varia ‑ variants on collection both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Varia ‑ variants on collection" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
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