Side-by-side comparison · 24 data points
AI-powered page builder to design high-converting landing & product pages and boost store CRO.
| PageFly Landing Page Builder | Varia ‑ variants on collection | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
Split variants into separate products on collection pages. Improve product visibility and sales.
| Metric | PageFly Landing Page Builder | Varia ‑ variants on collection |
|---|---|---|
| Rating | ★ 4.9 ★ | 4.2 ★ |
| Total reviews | ★ 5.4k | 36 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free trial available |
| Built for Shopify | — | — |
| Pricing tiers | ★ 4 tiers | 1 tier |
| Listed features | 5 | 5 |
| Featured placements | 7 | — |
| Review velocity (30d) | 27 new | — |
| Languages | 9 supported | 1 supported |
| Listed since | Sep 2017 | Apr 2019 |
Based on the data on this page, PageFly Landing Page Builder is the stronger choice for most Shopify App Store merchants — 4.9★ vs Varia ‑ variants on collection's 4.2★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: PageFly Landing Page Builder at Free plan available, Varia ‑ variants on collection at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. PageFly Landing Page Builder has the larger user base (5,394 reviews vs 36), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Varia ‑ variants on collection's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to PageFly Landing Page Builder; mid-market and enterprise merchants with specific feature requirements should evaluate both — Varia ‑ variants on collection's 36-review base may include the workflow context that matches your specific use case better than PageFly Landing Page Builder's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: PageFly Landing Page Builder audit • Varia ‑ variants on collection audit
| Listed |
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| Last updated | — | — |
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| Keyword | PageFly Landing Page Builder | Varia ‑ variants on collection |
|---|---|---|
| page | #1 | Not ranked |
| landing pages | #2 | Not ranked |
| landing page | #3 | Not ranked |
| variants on collection | Not ranked | #5 |
| show variants | Not ranked | #9 |
Not featured in any section recently.
| Signal | PageFly Landing Page Builder | Varia ‑ variants on collection |
|---|---|---|
| Average rating | 4.9 ★ (5.4k) | 4.2 ★ (36) |
| Rating distribution | 593% 42% 31% 21% 13% | 5— 4— 3— 2— 1— |
| Reviews · last 7 days | +7 | — |
| Reviews · last 30 days | +27 | — |
| Reviews · last 90 days | +111 | — |
Both PageFly Landing Page Builder and Varia ‑ variants on collection offer paid plans only. PageFly Landing Page Builder starts at Free plan available; Varia ‑ variants on collection starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
PageFly Landing Page Builder has the higher average rating (4.9★ from 5,394 reviews) compared to Varia ‑ variants on collection (4.2★ from 36 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. PageFly Landing Page Builder fits better if you prioritize rating consistency; Varia ‑ variants on collection is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. PageFly Landing Page Builder has more onboarding documentation maturity (5,394 reviews vs 36), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
I have been using the Pagefly app since 2020 but haven't needed to use the chat function until today (July 2026). I wanted to make a change on a page but noticed that all of my pages are now labeled "Legacy" and the edit function is not available. Yakub was very helpful in explaining the change and providing a video on
Nice service. Can get back to me in a timely when I have questions
Shady, shady app, i uninstalled but their tracking code was still injected.
No reviews yet.
PageFly Landing Page Builder typically suits established stores with steady traffic based on its review-base composition (5,394 reviews). Varia ‑ variants on collection aligns more with early-stage and growth-mode stores (36 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. PageFly Landing Page Builder and Varia ‑ variants on collection both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Varia ‑ variants on collection" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
