Side-by-side comparison · 24 data points
Make your store feel like Instagram with reels, stories & UGC, custom videos.
| ShopStory | IG Shoppable Reels | Whatmore Shoppable Videos&Reel | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Turn Reels & TikToks into shoppable video carousels, video sliders, banners & galleries. AI-powered.
| Metric | ShopStory | IG Shoppable Reels | Whatmore Shoppable Videos&Reel |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | 2 | ★ 394 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | ★ 4 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Apr 2025 | Jun 2022 |
ShopStory | IG Shoppable Reels and Whatmore Shoppable Videos&Reel are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. Pricing entry tiers: ShopStory | IG Shoppable Reels at Free plan available, Whatmore Shoppable Videos&Reel at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Whatmore Shoppable Videos&Reel has the larger user base (394 reviews vs 2), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. ShopStory | IG Shoppable Reels's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: ShopStory | IG Shoppable Reels audit • Whatmore Shoppable Videos&Reel audit
| Keyword | ShopStory | IG Shoppable Reels | Whatmore Shoppable Videos&Reel |
|---|---|---|
| instagram reels | #22 | #18 |
| #140 | #45 | |
| instagram agent | #383 | #217 |
Both ShopStory | IG Shoppable Reels and Whatmore Shoppable Videos&Reel offer paid plans only. ShopStory | IG Shoppable Reels starts at Free plan available; Whatmore Shoppable Videos&Reel starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
ShopStory | IG Shoppable Reels (5.0★, 2 reviews) and Whatmore Shoppable Videos&Reel (5.0★, 394 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. ShopStory | IG Shoppable Reels fits better if you prioritize broader integrations; Whatmore Shoppable Videos&Reel is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Whatmore Shoppable Videos&Reel has more onboarding documentation maturity (394 reviews vs 2), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
ShopStory | IG Shoppable Reels typically suits early-stage and growth-mode stores based on its review-base composition (2 reviews). Whatmore Shoppable Videos&Reel aligns more with early-stage and growth-mode stores (394 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. ShopStory | IG Shoppable Reels and Whatmore Shoppable Videos&Reel both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from ShopStory | IG Shoppable Reels" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
