ScaleUp vs Wixpa Google Analytics 4 (GA4)

ScaleUp: Google Ads Tracking and Wixpa Google Analytics 4 (GA4) are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.

Pricing entry tiers: ScaleUp: Google Ads Tracking at Free, Wixpa Google Analytics 4 (GA4) at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is ScaleUp: Google Ads Tracking or Wixpa Google Analytics 4 (GA4) cheaper?

Both ScaleUp: Google Ads Tracking and Wixpa Google Analytics 4 (GA4) offer paid plans only. ScaleUp: Google Ads Tracking starts at Free; Wixpa Google Analytics 4 (GA4) starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, ScaleUp: Google Ads Tracking or Wixpa Google Analytics 4 (GA4)?

ScaleUp: Google Ads Tracking (5.0★, 5 reviews) and Wixpa Google Analytics 4 (GA4) (5.0★, 53 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Should I choose ScaleUp: Google Ads Tracking or Wixpa Google Analytics 4 (GA4)?

AppRanks cannot separate these two on rating — both sit at 5.0★. Wixpa Google Analytics 4 (GA4) does carry the larger published review base (53 vs 5). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, ScaleUp: Google Ads Tracking or Wixpa Google Analytics 4 (GA4)?

Both apps are one-click installs from the Shopify App Store. Wixpa Google Analytics 4 (GA4) has the deeper published review base (53 vs 5), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

ScaleUp: Google Ads Tracking typically suits early-stage and growth-mode teams based on its published review base (5 reviews). Wixpa Google Analytics 4 (GA4) typically suits early-stage and growth-mode teams based on its published review base (53 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.