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1. Listing metadata
Field-level data| Retainful | TrustShop | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
| Retainful | TrustShop | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
| Metric | Retainful Email Marketing, SMS | TrustShop: Product Reviews |
|---|---|---|
| Rating | 4.4 ★ | ★ 4.9 ★ |
| Total reviews | 28 | ★ 357 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 2 tiers | ★ 3 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 2 |
| Languages | 1 supported | 14 supported |
| Listed since | Apr 2020 | Nov 2023 |
Based on the data on this page, TrustShop: Product Reviews is the stronger choice for most Shopify App Store merchants — 4.9★ vs Retainful Email Marketing, SMS's 4.4★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Retainful Email Marketing, SMS at Free plan available, TrustShop: Product Reviews at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
TrustShop: Product Reviews has the larger user base (357 reviews vs 28), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Retainful Email Marketing, SMS's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to TrustShop: Product Reviews; mid-market and enterprise merchants with specific feature requirements should evaluate both — Retainful Email Marketing, SMS's 28-review base may include the workflow context that matches your specific use case better than TrustShop: Product Reviews's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Retainful Email Marketing, SMS audit • TrustShop: Product Reviews audit
| Last updated | — | — |
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| Keyword | Retainful | TrustShop |
|---|---|---|
| product reviews | Not ranked | #3 |
| unlimited product reviews | Not ranked | #4 |
| review | Not ranked | #4 |
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No tracked changes.
Both Retainful Email Marketing, SMS and TrustShop: Product Reviews offer paid plans only. Retainful Email Marketing, SMS starts at Free plan available; TrustShop: Product Reviews starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
TrustShop: Product Reviews has the higher average rating (4.9★ from 357 reviews) compared to Retainful Email Marketing, SMS (4.4★ from 28 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
TrustShop: Product Reviews holds the higher average rating (4.9★ vs 4.4★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. TrustShop: Product Reviews has the deeper published review base (357 vs 28), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Retainful Email Marketing, SMS typically suits early-stage and growth-mode teams based on its published review base (28 reviews). TrustShop: Product Reviews typically suits early-stage and growth-mode teams based on its published review base (357 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Retainful Email Marketing, SMS and TrustShop: Product Reviews both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Retainful Email Marketing, SMS" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
