Side-by-side comparison · 24 data points
Abandoned cart recovery by email & SMS. Stop cart abandonment in minutes, no workflows to build.
| Recapture Abandoned Carts | Retainful | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
| Metric | Recapture Abandoned Carts | Retainful Email Marketing, SMS |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.4 ★ |
| Total reviews | ★ 45 | 28 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 2 tiers | 2 tiers |
| Listed features | 5 | 5 |
| Languages | 4 supported | 1 supported |
| Listed since | Apr 2018 | Apr 2020 |
Based on the data on this page, Recapture Abandoned Carts is the stronger choice for most Shopify App Store merchants — 5.0★ vs Retainful Email Marketing, SMS's 4.4★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Recapture Abandoned Carts at Free plan available, Retainful Email Marketing, SMS at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Recapture Abandoned Carts; mid-market and enterprise merchants with specific feature requirements should evaluate both — Retainful Email Marketing, SMS's 28-review base may include the workflow context that matches your specific use case better than Recapture Abandoned Carts's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Recapture Abandoned Carts audit • Retainful Email Marketing, SMS audit
| Last updated | — | — |
|---|
| Keyword | Recapture Abandoned Carts | Retainful |
|---|---|---|
| abandoned checkout recovery | #10 | Not ranked |
| abandoned cart | #24 | Not ranked |
| abandoned cart push notifications | #24 | Not ranked |
No tracked changes.
Both Recapture Abandoned Carts and Retainful Email Marketing, SMS offer paid plans only. Recapture Abandoned Carts starts at Free plan available; Retainful Email Marketing, SMS starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Recapture Abandoned Carts has the higher average rating (5.0★ from 45 reviews) compared to Retainful Email Marketing, SMS (4.4★ from 28 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Recapture Abandoned Carts holds the higher average rating (5.0★ vs 4.4★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Recapture Abandoned Carts has the deeper published review base (45 vs 28), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Recapture Abandoned Carts typically suits early-stage and growth-mode teams based on its published review base (45 reviews). Retainful Email Marketing, SMS typically suits early-stage and growth-mode teams based on its published review base (28 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Recapture Abandoned Carts and Retainful Email Marketing, SMS both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Retainful Email Marketing, SMS" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
