Side-by-side comparison · 24 data points
Your all-in-one affiliate & referral marketing solution.
| Referral Candy & Affiliate | Toki Loyalty Program & Rewards | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Toki is the ultimate loyalty app — powering rewards, referrals, memberships & POS
| Metric | Referral Candy & Affiliate | Toki Loyalty Program & Rewards |
|---|---|---|
| Rating | 4.9 ★ | ★ 5.0 ★ |
| Total reviews | ★ 1.5k | 86 |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free to install |
| Built for Shopify | Yes | Yes |
| Pricing tiers | 4 tiers | 4 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Sep 2010 | Jan 2023 |
Referral Candy & Affiliate and Toki Loyalty Program & Rewards are evenly matched on rating (4.9★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. Pricing entry tiers: Referral Candy & Affiliate at Free trial available, Toki Loyalty Program & Rewards at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Referral Candy & Affiliate has the larger user base (1,452 reviews vs 86), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Toki Loyalty Program & Rewards's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Referral Candy & Affiliate audit • Toki Loyalty Program & Rewards audit
| Keyword | Referral Candy & Affiliate | Toki Loyalty Program & Rewards |
|---|---|---|
| affiliate programs | #7 | #131 |
| programs | #11 | #9 |
| program | #13 | #81 |
| affiliate program | #6 | #174 |
| affiliate links | #6 | #19 |
Both Referral Candy & Affiliate and Toki Loyalty Program & Rewards offer paid plans only. Referral Candy & Affiliate starts at Free trial available; Toki Loyalty Program & Rewards starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
Referral Candy & Affiliate (4.9★, 1,452 reviews) and Toki Loyalty Program & Rewards (5.0★, 86 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. Referral Candy & Affiliate fits better if you prioritize broader integrations; Toki Loyalty Program & Rewards is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Referral Candy & Affiliate has more onboarding documentation maturity (1,452 reviews vs 86), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Referral Candy & Affiliate typically suits early-stage and growth-mode stores based on its review-base composition (1,452 reviews). Toki Loyalty Program & Rewards aligns more with early-stage and growth-mode stores (86 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Referral Candy & Affiliate and Toki Loyalty Program & Rewards both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Toki Loyalty Program & Rewards" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
