Side-by-side comparison · 24 data points
Your all-in-one affiliate & referral marketing solution.
| Referral Candy & Affiliate | Snowball | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | Referral Candy & Affiliate | Snowball: Affiliate Marketing |
|---|---|---|
| Rating | ★ 4.9 ★ | 4.5 ★ |
| Total reviews | ★ 1.5k | 209 |
| Free plan | ★ Yes | — |
| Pricing | ★ Free trial available | From $249/month |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 4 tiers | 2 tiers |
| Listed features | 5 | 5 |
| Featured placements | 1 | — |
| Languages | 1 supported | 1 supported |
| Listed since | Sep 2010 | Dec 2020 |
Based on the data on this page, Referral Candy & Affiliate is the stronger choice for most Shopify App Store merchants — 4.9★ vs Snowball: Affiliate Marketing's 4.5★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
On pricing, Referral Candy & Affiliate offers a free tier (Free trial available) while Snowball: Affiliate Marketing starts at From $249/month. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.
Referral Candy & Affiliate has the larger user base (1,487 reviews vs 209), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Snowball: Affiliate Marketing's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Referral Candy & Affiliate; mid-market and enterprise merchants with specific feature requirements should evaluate both — Snowball: Affiliate Marketing's 209-review base may include the workflow context that matches your specific use case better than Referral Candy & Affiliate's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Referral Candy & Affiliate audit • Snowball: Affiliate Marketing audit
| Keyword | Referral Candy & Affiliate | Snowball |
|---|---|---|
| affiliate | #6 | #20 |
| affiliate marketing | #14 | #16 |
| affiliate program | #81 | #24 |
| affiliate programs | #9 | #23 |
| affiliate links | #11 | #24 |
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Referral Candy & Affiliate is the cheaper option — it offers a free plan (Free trial available). Snowball: Affiliate Marketing starts at From $249/month. Both publish their pricing on the Shopify App Store; AppRanks mirrors what's listed on each refresh cycle.
Referral Candy & Affiliate has the higher average rating (4.9★ from 1,487 reviews) compared to Snowball: Affiliate Marketing (4.5★ from 209 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Referral Candy & Affiliate holds the higher average rating (4.9★ vs 4.5★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Referral Candy & Affiliate has the deeper published review base (1,487 vs 209), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Referral Candy & Affiliate typically suits early-stage and growth-mode teams based on its published review base (1,487 reviews). Snowball: Affiliate Marketing typically suits early-stage and growth-mode teams based on its published review base (209 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Referral Candy & Affiliate and Snowball: Affiliate Marketing both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Snowball: Affiliate Marketing" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
