Side-by-side comparison · 24 data points
Send personalized emails to your old customers. Add product suggestions based on previous purchases.
| Recomailer Personalized | SmartrMail | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Email and SMS marketing for ecommerce merchants who want to sell, not run an email agency.
| Metric | Recomailer Personalized Emails | SmartrMail Email & SMS |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.7 ★ |
| Total reviews | 22 | ★ 305 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free to install |
| Built for Shopify | — | — |
| Pricing tiers | ★ 4 tiers | 3 tiers |
| Listed features | 3 | ★ 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Jul 2014 | Nov 2013 |
Recomailer Personalized Emails edges out SmartrMail Email & SMS on rating (5.0★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.
Pricing entry tiers: Recomailer Personalized Emails at Free plan available, SmartrMail Email & SMS at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
SmartrMail Email & SMS has the larger user base (305 reviews vs 22), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Recomailer Personalized Emails's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Recomailer Personalized Emails; mid-market and enterprise merchants with specific feature requirements should evaluate both — SmartrMail Email & SMS's 305-review base may include the workflow context that matches your specific use case better than Recomailer Personalized Emails's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Recomailer Personalized Emails audit • SmartrMail Email & SMS audit
| Keyword | Recomailer Personalized | SmartrMail |
|---|---|---|
| #125 | #52 |
Both Recomailer Personalized Emails and SmartrMail Email & SMS offer paid plans only. Recomailer Personalized Emails starts at Free plan available; SmartrMail Email & SMS starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
Recomailer Personalized Emails has the higher average rating (5.0★ from 22 reviews) compared to SmartrMail Email & SMS (4.7★ from 305 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Recomailer Personalized Emails holds the higher average rating (5.0★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. SmartrMail Email & SMS has the deeper published review base (305 vs 22), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Recomailer Personalized Emails typically suits early-stage and growth-mode teams based on its published review base (22 reviews). SmartrMail Email & SMS typically suits early-stage and growth-mode teams based on its published review base (305 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Recomailer Personalized Emails and SmartrMail Email & SMS both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Recomailer Personalized Emails" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
