Side-by-side comparison
Add unlimited product options. Includes a live product preview based on the options selected.
Only show the images of the selected product variant
| Metric | W3 Custom Product Options | Variant Image Penguin |
|---|---|---|
| Rating | ★ 4.8 ★ | 3.6 ★ |
| Total reviews | ★ 192 | 59 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free trial available |
| Pricing tiers | 2 tiers | ★ 3 tiers |
| Listed features | 3 | 3 |
| Languages | 1 supported |
On the measured data here, W3 Custom Product Options leads on more dimensions (3 vs 0). Pick Variant Image Penguin if one of the points where it leads is what you need.
Built only from the Shopify App Store listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology
Read each app's audit: W3 Custom Product Options audit • Variant Image Penguin audit
| Field | W3 Custom Product Options | Variant Image Penguin |
|---|---|---|
| Tagline | ||
| Listing audit | 77/100 listing audit | 72/100 listing audit |
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
| 1 supported |
| Listed since | Dec 2015 | Feb 2016 |
|---|
| Listed |
|---|
| Keyword | W3 Custom Product Options | Variant Image Penguin |
|---|---|---|
| custom product options | #20 | Not ranked |
| multiple variant images | Not ranked | #24 |
| customer engagement chatbot | #225 | Not ranked |
| customer support tool | #228 | Not ranked |
Neither W3 Custom Product Options nor Variant Image Penguin lists a free plan. W3 Custom Product Options lists no paid plan with a published price; Variant Image Penguin lists no paid plan with a published price. Prices are as listed on the Shopify App Store; check what each tier includes in the Pricing section above.
W3 Custom Product Options has the higher average rating (4.8★ from 192 reviews) compared to Variant Image Penguin (3.6★ from 59 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
W3 Custom Product Options holds the higher average rating (4.8★ vs 3.6★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. AppRanks doesn't measure setup time directly; W3 Custom Product Options has more published reviews to read for user-reported install experience (192 vs 59).
AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Shopify App Store data. What it can show: W3 Custom Product Options has 192 published reviews; Variant Image Penguin has 59 published reviews. Compare plan limits and pricing tiers against your own volume.
Migration support varies by app and category. W3 Custom Product Options and Variant Image Penguin both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Variant Image Penguin" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.