Side-by-side comparison · 24 data points
Set multiple variant images, display only correct images. Show color swatches with image variants
| Wow Custom Product Options | Rubik Variant Images & Swatch | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
Launch personalized products faster with custom product options, swatches, add-ons, live preview etc
| Metric | Wow Custom Product Options | Rubik Variant Images & Swatch |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | 10 | ★ 471 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 4 tiers | 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 1 |
| Languages | 1 supported | 15 supported |
| Listed since | Apr 2026 | Oct 2024 |
Wow Custom Product Options and Rubik Variant Images & Swatch are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Wow Custom Product Options at Free plan available, Rubik Variant Images & Swatch at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Rubik Variant Images & Swatch has the larger user base (471 reviews vs 10), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Wow Custom Product Options's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Wow Custom Product Options audit • Rubik Variant Images & Swatch audit
| Listed |
|---|
| Last updated | — | — |
|---|
| Keyword | Wow Custom Product Options | Rubik Variant Images & Swatch |
|---|---|---|
| conditional logic | #97 | #6 |
Not featured in any section recently.
Both Wow Custom Product Options and Rubik Variant Images & Swatch offer paid plans only. Wow Custom Product Options starts at Free plan available; Rubik Variant Images & Swatch starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Wow Custom Product Options (5.0★, 10 reviews) and Rubik Variant Images & Swatch (5.0★, 471 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AppRanks cannot separate these two on rating — both sit at 5.0★. Rubik Variant Images & Swatch does carry the larger published review base (471 vs 10). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Rubik Variant Images & Swatch has the deeper published review base (471 vs 10), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Wow Custom Product Options typically suits early-stage and growth-mode teams based on its published review base (10 reviews). Rubik Variant Images & Swatch typically suits early-stage and growth-mode teams based on its published review base (471 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Wow Custom Product Options and Rubik Variant Images & Swatch both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Wow Custom Product Options" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
